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Charles SolomonCharles Solomon 

What is the difference between a lead and an opportunity in SalesForce and how do leads and opps interact in SalesForce world?

What is the difference between a lead and an opportunity in SalesForce and how do leads and opps interact in SalesForce world?
Bayarea 101Bayarea 101
Leads - People who is interested in your company to do business with or involved in a business which your company can offer to him. Yet, but have not qualified them. Unsure if they're going to buy from you. People you don't have a relationship with yet. 
For example: Visiting cards which you get on conference or trade show. 
 
Leads converts into Contact and Account
Contact - Someone you have a business relationship with, someone you know. Possibly has bought from you in the past.

Account - A business entity. Contacts work for Accounts.

Opportunities - Sales events related to an Account and one or more Contacts.
Opportunity is when you had a discussion with a contact and you think yes there is some connection between your offerings to the person you talked with. You create an opportunity. Opportunity is basically putting together

You can not create an Opportunity without converting a lead into Account and Contact. 
Hopefully this will help you. Let me knwo if you need some more help 
Manikandan Balakrishnan 10Manikandan Balakrishnan 10
Thank you , 
    I have a good idea about lead and opportunities.
Bruno AzizaBruno Aziza
Thanks.  Just curious how people are internalizing 'account based selling' into their lead, contact, accounts and opportunity objects.  If, for instance, your sales team were to advise you convert every MQL into a contact and an opportunity (essentially making 'interesting leads' an opportunity), what do you foresee the problems to be?