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Dan Appleman is a well-known author, software developer and speaker. He is currently the CTO of Full Circle CRM, A Salesforce ISV partner that helps Salesforce users manage sales and marketing campaigns across leads and contacts and accurately measure ROI. He is also the author of the book “Advanced Apex Programming for Saleforce.com and Force.com”, and several Pluralsight courses including Force.com for .NET Developers and Force.com and Apex Fundamentals for Developers.

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