Tracks

Are you a new Salesforce Administrator or a power user looking to take your skills and knowledge to the next level? If so, this track is for you. Get hands-on and discover how to develop a security model, integrate data from disparate systems, and increase productivity by automating business and processes. Create reports and dashboards to increase visibility, use generative AI with Salesforce and so much more!

You will learn how to:

• Analyze organizational needs and develop a comprehensive security model.
• Assess business requirements and build out custom solutions to meet stakeholder needs.
• Implement no-code automations to ensure data quality and automate lead and case management.
• Use Flow builder to streamline and automate business processes.
• Unify and analyze data across the organization with Reports and Dashboards.

Audience:

This track is ideal for:

• New Salesforce Administrators.
• Sales Operations or power users looking to deepen their Salesforce knowledge.
• Anyone looking to earn their Salesforce Administrator credential.

Are you ready to experience the power of no-code development? If so, this track is for you. Get hands-on with Salesforce Flow to design and implement automated business processes without code, and learn about how AI + CRM work together.

You will learn how to:

• Create automated no-code solutions with Salesforce Flow.
• Analyze use cases and effectively translate requirements into design plans that detail accurate Flow building processes.
• Understand and leverage various Flow types, elements, and resources.
• Build Screen Flows and manage screen layouts and field visibility.
• Implement Flows on Home and Record pages.
• Automate business processes by creating Record-Triggered Flows (based on record create, update, or delete) to perform specific actions.
• Identify best practices for creating and managing Flows.

Audience:

This track is ideal for:

• Experienced Salesforce Administrators with little or no Flow experience who need to streamline business processes with no-code automated solutions.

Are you ready to transition your thinking to an Architect mindset and start building your Integration Architect expertise? If so, this track is for you. Dive into the integration domain of the Salesforce platform. Explore integration architecture, capabilities, patterns, security, and the considerations that should be made when architecting a high-performing enterprise integration solution on the Salesforce Platform. Additionally, you’ll learn the foundations of AI, how AI can be used with Salesforce, and responsible AI practices.

You will learn how to:

• Decide between integration architectures.
• Decide the right integration capabilities for a solution.
• Implement event-driven architecture.
• Apply integration security.

Audience:

This track is ideal for:

• Aspiring Salesforce Architects.
• Salesforce developers and administrators looking to expand their overall capabilities with the Salesforce Platform.
• Anyone interested in earning their Salesforce Integration Architect credential.

Are you ready to transition your thinking to an Architect mindset and start building your Data Architect expertise? If so, this track is for you. Dive into the data domain of the Salesforce platform. Explore data modeling, management, migration, governance, and the considerations that should be made when architecting a high-performing enterprise integration solution on the Salesforce Platform. Additionally, you’ll learn the foundations of AI, how AI can be used with Salesforce, and responsible AI practices.

You will learn how to:

• Design scalable data models.
• Build a data management strategy.
• Work with large data volumes.
• Make decisions about data migration, master data management, and data governance.

Audience:

This track is ideal for:

• Aspiring Salesforce Architects.
• Salesforce developers and administrators looking to expand their overall capabilities with the Salesforce Platform.
• Anyone interested in earning their Salesforce Data Architect credential.

Are you an email marketer looking to get started with Marketing Cloud? If so, this track is for you. Get hands-on with subscriber data, segment data to deliver relevant messages, and create emails with best practices in mind. Explore tools to automate campaigns and daily tasks, analyze results, and understand email performance metrics. Additionally, you’ll learn the foundations of AI, how AI can be used with Salesforce, and responsible AI practices.

You will learn how to:

• Understand the different ways to store data in the Marketing Cloud and how to build relational data models.
• Create targeted, relevant messages utilizing simple and advanced segmentation tools based on subscriber data and behavior.
• Leverage different testing and sending options for your targeted messages.
• Discover automated methods for sending different email communications utilizing triggers, Automation Studio, and Journey Builder.
• Create reports and analyze data for further insights.

Audience:

This track is ideal for:

• Digital email marketers who are responsible for managing their organization’s Marketing Cloud orgs.
• Anyone interested in earning their Salesforce Marketing Cloud Email Specialist credential.

Are you an administrator looking to understand Data Cloud and how it can, and should be used? If so, this track is for you. Get hands-on with the Data Cloud Starter license and explore Data Cloud’s core capabilities and use cases. Learn how to configure Data Cloud and the modeling skills that are required to prepare your data for a successful Data Cloud implementation. Additionally, you’ll learn the foundations of AI, how AI can be used with Salesforce, and responsible AI practices.

You will learn how to:

• Understand Data Cloud core capabilities and use cases.
• Setup, configure and manage Data Cloud.
• Define, map, and model data aligned with best practices for Identity Resolution.
• Understand segmentation and activation.

Audience:

This track is ideal for:

• Salesforce Administrators preparing for a Data Cloud implementation.
• Business Analysts who participate in curating and modeling data for Data Cloud.
• Anyone looking to earn their Salesforce Data Cloud Consultant credential.