Learning Resources for Marketing Cloud

If you aren’t already familiar with development tools and processes on the Salesforce platform, there are several helpful learning resources available on Trailhead.

If you’re new to developing on the Salesforce platform, you can build a solid foundation by completing these modules.

Quick Start: Connect Postman to Salesforce: Postman is a tool used by developers, testers, and just about everybody else who interacts with REST-based APIs. In this module, you download and configure a Postman collection that makes it easy to experiment with the Salesforce Platform REST API and Bulk API.
Quick Start: Visual Studio Code for Salesforce Development: Set up Visual Studio Code as a Salesforce development environment.
Platform API Basics: Start out with a tour of the Salesforce Platform APIs, and then learn how to use tools including Postman and SoapAPI to issue your first API requests.

After you complete the basics, it’s time to build on your skills. By completing these modules, you broaden your understanding of important Salesforce Platform development concepts.

Platform Development Basics: Learn how to use Lightning Web Components, Apex, and Node.js to create custom interfaces, automate processes, and build scalable applications.
Object-Oriented Programming for Admins: Enhance your Salesforce data with Apex classes, objects, DML, sets, and loops.
SOQL for Admins: SOQL is a query language used to retrieve data from the Salesforce database. In this module, you learn about the components and syntax of a SOQL query. You also create and run your first SOQL query.

Marketing Cloud is closely integrated with Data Cloud, so it’s important to understand how Data Cloud works as you plan and configure your Marketing Cloud org.

Data Cloud-Powered Experiences: This introduction explains how you can use Data Cloud create personalized, real-time experiences across Salesforce and beyond.
Ingestion and Modeling in Data Cloud: Learn how to bring data into Data Cloud from external sources, and then harmonize that data with your existing data models.
Customer 360 Data Model for Data Cloud: Understand the data model for Data Cloud, and learn how to create data model objects (DMOs).