The Trailblazer community is coming back together on March 6-7, 2024 in San Francisco and on Salesforce+ for TrailblazerDX 2024! Join us to learn the skills you need to build AI applications.

Generative AI is revolutionizing app development, creating the most significant shift and opportunities for developers in decades. With 300+ technical sessions and hands-on workshops over two exciting days, you’ll learn the skills you need to build copilots, the new class of generative AI-powered Salesforce applications, as well as how to leverage the latest platform features, directly from product engineers, architects, and fellow developers.

Excited? You should be! Whether you’re planning to attend in person or watch on Salesforce+, this handy guide will help you get the most out of your TrailblazerDX experience.

TrailblazerDX main keynote + True to the Core

Two things you won’t want to miss this year are the TrailblazerDX main show keynote and True to the Core.

Every Developer Is an Einstein: The Future of Development Keynote

The Keynote is your opportunity to join Parker Harris, Salesforce Co-Founder and CTO of Slack, and guests to learn how every developer is an Einstein. See how customers are using CRM + AI + Data + Trust via the Einstein 1 Platform to build incredible customer experiences.

If you’ll be attending the event from home, the entire keynote will be live-streamed on Salesforce+ (with American Sign Language (ASL) interpretation available if needed).

Add the keynote to your agenda.

True to the Core

Join Parker Harris, product executives, and product managers for a one-of-a-kind question-and-answer forum about our product roadmap.

Those attending from home will be able to watch True to the Core live-streamed on Salesforce+ (with ASL interpretation available if needed).

Add True to the Core to your agenda.

Visit Einstein Lookout to get hands-on with Copilot

Claim your bragging rights by becoming one of the first developers to get hands-on with our newest product, Einstein Copilot! After learning all about how you can use it in the keynote, visit Einstein Lookout to deep-dive into demos of prompts, actions, and more, then get hands-on with the product yourself.

Einstein Lookout is also home to the AI Arcade (powered by Heroku), where you’ll solve code challenges with the assistance of an AI companion; Trust Terrain, where you can watch demos on trust and security; and CRM Crest, where you’ll see how Copilot integrates into our most popular Customer 360 apps.

Einstein Lookout is your one-stop shop for all things Copilot, located at the front of the Trailblazer Forest, on the second floor of Moscone West.

Technical sessions for every attendee

We have over 300 in-depth technical sessions lined up for you at TDX ’24 that span the entire Salesforce ecosystem. There are so many great sessions to attend, that some of them will be repeated to ensure that the most popular ones are available more than once. Several sessions will also be recorded to watch on-demand on Salesforce+.

Curious to know what types of sessions will be available? Check out this breakdown:

Session Type Description
Breakout A 30 to 40-minute presentation on a specific product, feature, topic, or solution. The longer length allows for a 5 to 10-minute Q&A with the presenters.
Theater A quick, 20-minute introductory and informative session on a specific topic. Can be tips and tricks or a how-to presentation.
Deep Dive Panel These are longer technical presentations with time for an accompanying Q&A. These sessions are allotted a 75-minute block. In the first 25 minutes, you will watch a demo of a real-world technical project, then in the next 50 minutes, the speaker will take questions from the audience and a panel of experts, who will help drive deeper conversation.
Campfire Connect with community leaders and product experts from the Salesforce, Tableau, MuleSoft, and Slack communities. These 20-minute interactive sessions are entirely community-led and designed to spotlight skills, learnings, and expertise that can help elevate Trailblazers’ careers across the Salesforce ecosystem.
Roundtable Small group discussions on a particular topic. Opportunity to network and discuss common challenges facing the Salesforce community and experts.
Hands-on Workshop Expert-led training to learn a product or skill. Devices may be provided or you can bring your own. Check the session abstract to confirm whether a device will be provided.

Here are just some of the highly anticipated sessions that you can expect to see at TDX ’24. There will be 31 breakout sessions, 40 theater sessions, and three deep dive panels on the code track, with even more AI content in the AI Theater (located in Einstein Lookout), featuring three repeating sessions back-to-back throughout the event on Einstein Copilot, Prompt Builder, and Data Cloud.

For a list of Salesforce AppExchange sessions, see Turn Your AI-Powered App Ideas into Reality at TDX.

Session What to expect Speaker(s) Session Level On Salesforce+?
Get Started with Prompt Templates for Developers Learn how to ground prompt templates with data and call them from Apex, the REST API, LWC wire adapters, and more, as well as how to use the Metadata API to create prompt templates programmatically. Alba Rivas Beginner No
Get Started with Einstein Copilot Actions for Developers Join us for a developer deep dive into Copilot Actions. Learn how to use Apex, External Services, and prompt templates to equip Einstein Copilot with custom actions it can take on a user’s behalf. Aditya Naag-Topalli, Carlos Lozano, Gary Brandeleer Beginner Yes
Build Custom AI Apps with Einstein Generative Gateway Bring generative AI into custom apps with the Einstein Trust Layer’s Connect API. Learn how to call it from code and discover its benefits: PII masking, toxicity detection, rate limiting, and more. Shreyas Dhond, Kevin Qi Intermediate No
Code Better with Einstein for Developers and Code Analyzer Explore the power of Salesforce development with the dynamic duo of Einstein for Developers and Code Analyzer. Learn how to streamline code generation and validation directly from the IDE experience. Ananya Jha, John Belo Intermediate No
Making Einstein for Developers Work for You Einstein for Developers is revolutionizing the developer experience. Learn how you can maximize productivity with upcoming features like Inline Auto-completion and Test Case Generation for Apex. Ananya Jha, Sridhar Raghavan Beginner No
Deep Dive into the Einstein Trust Layer The Einstein Trust Layer ensures that every LLM generation is safe and secure. Take a deep dive into the trust layer and how prompts go from data grounding to auditing and feedback. Tejas Sanghavi, Gene Becker, Yoav Schlesinger, Britta Fiore-Gartland Beginner No
Build Custom Copilot Actions Using Apex Learn how to use your skills to enhance Einstein Copilot with custom actions. You’ll learn best practices for building, describing, testing, and deploying Einstein Copilot Apex actions. Gary Brandeleer, Mohith Shrivastava Beginner Yes
Build Your Own Copilot Get hands-on experience configuring Einstein Copilot for your very first AI-powered use case.
Note: Bring your own computer/device.
Bret Brizzee Intermediate No
Learn Best Practices for Developing Einstein Copilot Actions Explore how developers can leverage Einstein Copilot by blending LLMs with Salesforce actions. Learn to elevate user experiences with this AI-powered conversational assistant in your applications. Esteban Acevedo Intermediate Yes
Data Cloud for Developers Learn what developers need to know about Data Cloud. Explore how to use the Ingestion API, platform events, data sharing, and AI. Aditya Naag-Topalli, Danielle Larregui Beginner Yes
Power Up Data Cloud with MuleSoft Learn how to use MuleSoft and Data Cloud’s APIs to ingest, transform, and activate your data from external sources. Discover how MuleSoft can help extend the out-of-the-box capabilities of Data Cloud. Akshata Sawant, Danielle Larregui, Alex Martinez Intermediate No
Boost Engagement with Heroku and Salesforce Data Cloud Unlock the full potential of your customer engagement strategy. Build trusted personalized e-commerce, loyalty, social engagement, and service apps that seamlessly integrate with Salesforce clouds. Vivek Viswanathan Intermediate Yes
Build Apps with Modern AI-Powered Developer Tools Developers’ best allies are their tools. Join this tour of our modern developer tools. We’ll go from basic tools to the most cutting-edge, such as Einstein for Developers and Apex Guru, with demos. Alba Rivas Intermediate No
AI-Powered Insights for Code Optimizations with ApexGuru ApexGuru is bringing the power of LLMs to deliver Apex code optimizations and recommendations. Learn how to proactively improve code quality, optimize org performance, and write expert scalable code. Karishma Lalwani, Doyen Sahoo Intermediate No
A Developer’s Guide to Integrating Einstein and MuleSoft Learn how to harness the power of the MuleSoft integration platform to connect Salesforce with third-party applications through VS Code-based developer tooling and Salesforce generative AI tools. Dakota Garcia, Simone Geib Intermediate No
Bring Your Own Model to Data Cloud with Google Vertex AI Learn how to use Google Vertex to bring your own AI model to Einstein Copilot Studio. This session will highlight the Einstein 1 Platform and its integration with AI. Danielle Larregui, Christian Williams Intermediate No
Bring Your Own Model with Model Builder Learn to integrate custom AI models into Salesforce with Model Builder, tailoring AI solutions to your unique business needs. Daryl Martis, Danielle Larregui, Bobby Brill Beginner Yes
Build AI Applications on Heroku Learn how to build Heroku applications using AI patterns, such as Retrieval-Augmented Generation, agents, GPT actions, leveraging Heroku Postgres with pgvector, and open-source languages. Julián Duque Beginner Yes
Introduction to Developing on the Salesforce Platform Discover the essentials of app development on the Salesforce Platform. Learn about the programming languages and declarative tools used, the developer tooling available, and the development lifecycle. Satya Sekhar Chegondi Beginner No
Meet the Developers (and Product Managers) Come to the annual Q&A to dive deep into the technology behind Salesforce. Join engineers and product owners across the Salesforce Platform, including Salesforce DX, Apex, Einstein, and more. Dileep Burki, Karen Fidelak, Daniel Ballinger, Leo Tran Intermediate No
Get Started with Apex Discover Apex, Salesforce’s programming language for back-end business logic. Learn where to use it and explore its syntax and structure. Find out how to query and modify records from scratch. Alba Rivas, Philippe Ozil Beginner No
Apex: What’s New and What’s Coming In this session, presented by Salesforce product managers, we’ll take a deep dive into recently released and upcoming features on the Apex roadmap. Daniel Ballinger, Anand Subramanian Intermediate No
Get Started with Lightning Web Components Get introduced to to Lightning Web Components, a framework for building rich and composable user interfaces, on the Salesforce Platform and outside of it, with standard HTML, JavaScript, and CSS. Satya Sekhar Chegondi Beginner No
Lightning Web Components: What’s New and What’s Coming Dive into LWC innovations guided by product managers, including enhanced local development, template expressions, animations, improved reactivity, hot module reloading, and more. Grisha Lyukshin Intermediate Yes
Build, Test, and Debug Lightning Web Components for Mobile Learn about the latest developer tools to build LWCs that work well in mobile and mobile offline apps. Learn how to access native device features, add images while offline, and more. Sue Berry, Ashwin Nair Intermediate No
Integrate Easily with Salesforce Platform APIs APIs are the cornerstone of system integrations. Join this session for an overview of the platform APIs and some integration tips and tricks. We’ll share best practices along with some demos. Jeremy Westerman, Philippe Ozil Intermediate No

Even more places to explore in the Trailblazer Forest

There’s so much for you to see and do at TDX ’24. We recommend that you check out these areas, also located within the Trailblazer Forest, full of opportunities to learn and skill up.

Area Description
Camp Design Learn to build Einstein Copilot Actions and Next-Gen UX through hands-on activities.
Camp Trailhead Complete Trailhead badges and hands-on challenges!
Community Cove Connect with Trailblazers and join meetups at the Community Cove Networking area. Plus, gather around the Community Campfire and Trailblazer Theater for inspirational discussions and organic conversations with Trailblazers and community experts.
Data Ridge Watch technical demos of Data Cloud and Tableau and learn from experts.
Platform Park Learn how to build and secure AI-powered apps and automation, with demos led by Salesforce product experts.

Other can’t-miss content & activities

Road to TrailblazerDX Quest

Get ready for the big event by completing the Road to TDX Quest! Access the tools you need to succeed and get the most out of your experience. Plus, if you complete it by March 5, 2024, you will be entered for a chance to win* one of 15 Trailhead-branded tumblers, or one of 35 Salesforce Associate Certification Vouchers. Terms and conditions apply, see official rules for details.

TrailblazerDX Bootcamp

Kickstart your learning experience with TrailblazerDX Bootcamp! Join us on March 3-5 (just before the event) for three days of intensive learning across nine role-based tracks, with the opportunity to take a Salesforce Certification exam at the end. Come into TDX ‘24 with a brand new cert under your belt, and tons of new professional connections.

Interested in TrailblazerDX Bootcamp? Learn more and register now.

Trailblazer celebration

Wind down, mingle with friends, and have fun at the Trailblazer celebration, happening at the Masonic Auditorium on Wednesday, March 6 from 6:00 p.m. – 9:00 p.m. PT. A TDX 2024 badge is required for entry to the Trailblazer celebration.

Salesforce Events app

The Salesforce Events app is your go-to companion for the onsite event experience! Use this app to create your perfect schedule, explore the event map, and get important event information. Download it in the Apple App Store or the Google Play App Store.


We’re super excited to bring together our diverse technical communities at a single conference. No matter which Salesforce technology you work with, everyone can skill up at TrailblazerDX ’24! Check out the Admin’s Guide to TrailblazerDX blog for your guide to the TDX ’24 low-code experience, the Architect’s Guide to TDX ’24 for resources on building trusted and adaptable solutions, or the Designer’s Guide to TDX ’24 to get a peek at the future of user experience.

If you can’t be there in person, we’ve got you — select content will be broadcast on Salesforce+, and there will be 13+ hours of live broadcast technical sessions and deep-dive connected content entirely for free on Salesforce+. And, new this year, there will be special time zone-friendly broadcasts for the community in Asia, Europe, the Middle East, and Africa.

In addition to the live experience, this year’s 80+ on-demand sessions will be available and packed with exclusive content and moments after the event.

What you can do now

TrailblazerDX has always been one of our most popular conferences. We love that admins, architects, and developers from around the world can all come together to share their experiences, learn, and engage with each other.

No matter which technology in the Salesforce ecosystem may apply to your job or role, you’ll be able to skill up at TDX ’24. And most importantly, you can make new connections with great people from around the world.

  1. Register now for TrailblazerDX 2024, if you haven’t already.
  2. Start building your perfect, two-day TDX agenda now with Agenda Builder.
  3. Complete the Road to TDX Quest by March 5, 2024 to be entered for a chance to win* one of 15 Trailhead-branded tumblers or one of 35 Salesforce Associate Certification Vouchers (terms and conditions apply, see official rules).
  4. Connect with us on LinkedIn or X to stay updated on all things TDX and more for Salesforce Developers!

About the author

Kaitlin Benz is a Developer Marketing Communications Lead at Salesforce. She’s most passionate about storytelling, podcasts, and vegan food. Find her on LinkedIn.

Get the latest Salesforce Developer blog posts and podcast episodes via Slack or RSS.

Add to Slack Subscribe to RSS