Generative AI is revolutionizing application development, creating the most significant opportunities for developers in decades. At TrailblazerDX 2024, Salesforce announced Einstein 1 Studio, a set of low-code tools – including Prompt Builder, Copilot Builder, and Model Builder – that enable Salesforce Admins and Developers to customize Einstein Copilot — the conversational AI assistant for CRM — and seamlessly embed AI across any app for every customer and employee experience.

With tools like Prompt Builder for building and activating custom prompts in the flow of work and Copilot Builder for creating custom AI actions to accomplish business tasks, Salesforce Developers and Admins are in a unique position to build the next generation of AI applications that boost productivity and improve customer experiences.

Share your AI use cases on social with the #BuiltWithEinstein Quest

Now is your opportunity to showcase what you can build with Prompt Builder and Copilot Builder, and at the same time inspire others to bring their first action or prompt to life!

We launched the #BuiltWithEinstein Quest to help you show off your creative AI use cases to the community. By completing the quest in time, you’ll have a chance to win* either a Dreamforce 2024 pass or a custom #BuiltWithEinstein T-shirt! *Official rules apply. See the Trailblazer Quests page for full details and restrictions.

What’s involved? You’ll build an action with Copilot Builder or a prompt with Prompt Builder and share your use case in a screen-recorded video on X or LinkedIn using the hashtag #BuiltWithEinstein.

For inspiration, visit the #BuiltWithEinstein website to view custom Einstein Actions and prompts built by Salesforce’s developer advocates and admin evangelists. With use cases like using Prompt Builder to summarize customer reviews and Copilot Builder to generate discount codes and follow-up emails, teams across every industry can discover a new way to work.

Learn more about the #BuiltWithEinstein Quest, and be sure to complete the quest by June 30, 2024 to be entered into the drawing.

Want more AI content?

Join live sessions in the Salesforce Developers AMA: Einstein 1 Studio series to see the latest product demos and get your technical questions answered directly by Salesforce product experts in real time. If you can’t make it, they’ll all be available on demand. Here are two upcoming sessions:

Developers AMA: Wednesday, April 24th, 9 a.m. PT, Copilot Builder
Ready to build custom actions to extend Einstein Copilot?

Join host Lead Developer Advocate Aditya Topalli as he explores Copilot Builder with VP of Product Management Vinay Balasubramaniam and Principal Architect Prithvi Padmanabhan in a live Q&A conversation. Learn how to build custom actions to extend and customize your copilot using Apex, Flows, or prompts and integrate familiar platform features.

Developers AMA: Wednesday, May 29th, 9 a.m. PT, Model Builder
Did you know that you can build or bring your own AI models, including LLMs, to Salesforce?

Join host Developer Advocate Danielle Larregui for a live Q&A with Executive VP of Software Engineering Raveendrnathan Loganathan and Senior VP of Product Management Gabrielle Tao. Explore how to develop custom AI solutions, grounded in customer data, with Model Builder and Data Cloud.

Additionally, Trailblazer Community Groups around the world are hosting hands-on sessions to learn how to build with Einstein Copilot, Prompt Builder, and Data Cloud. This is an incredible opportunity to learn how to implement data and AI technologies alongside your peers and Salesforce’s developer advocates and admin evangelists.

AI + Data Community Tour Stops
To join, find a group in your area and RSVP for an in-person meetup or virtual event near you.

Further resources

For more tips on building prompts and actions, check out the resources below:

You can also view the following TrailblazerDX 2024 sessions on the Salesforce Developers YouTube channel:

About the author

Anthony Tavan is a Senior Marketing Specialist at Salesforce. His passions include visual communication, science, technology, and nature. You can find him on LinkedIn.

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