Quick Start

The Customer 360 Audiences application is the Customer Data Platform, or CDP, piece of the Salesforce Customer 360 suite of products. The Customer 360 Audiences API calls allow you to perform some of the Customer 360 Audiences application tasks programmatically.

Customer 360 Audiences SDKs and API Libraries

See the Customer 360 Audiences Online Help before using these calls, if you're unfamiliar with the Customer 360 Audiences application.

The Customer 360 Audiences API calls work with an endpoint that is specific to your organization. You can find more information about generating an endpoint following the lists of API library references.

Check the configuration steps that are discussed in the documentation overview for each SDK or API library.

Customer 360 Audiences Web SDK

You can make most of these calls from within the Customer 360 Audiences application interface, or you can call these methods externally using an auto generated endpoint.

Customer 360 Audiences Mobile SDK

You can make most of these calls from within the Customer 360 Audiences Mobile application interface, or you can call these methods externally using your auto generated endpoint.

Call Libraries

Customer 360 Audiences Profile API Library

These API calls can be included in your external web/mobile apps to look up customer profile information.

Customer 360 Audiences Query API Library

These API calls can be included in your external web/mobile apps to support a variety of use cases that include data extraction, external application integration or interactive querying on the data lake.

Customer 360 Audiences Calculated Insights API Library

These API calls can be included in your external web/mobile apps to query Calculated Insights with selected SQL dimensions and measures with optional filters.

Customer 360 Audiences Parameters for Salesforce API Calls

Use these Customer 360 Audiences parameters with the Salesforce REST API's Consent or Query calls.

Salesforce Consent API

Salesforce Query API

Salesforce Metadata API Calls for Customer 360 Audiences

Metadata objects for Customer 360 Audiences are documented alphabetically within the Metadata API section of the Salesforce developer documentation.

Metadata API

Set Up Customer 360 Audiences

Before you can use the Customer 360 Audiences APIs, you must implement the Customer 360 Audiences application. The steps for setting up the Customer 350 Audiences application are included within the Customer 360 Audiences Implementation Guide.

Set Up Data Sources

After you create your Customer 360 Audiences instance, you can control the scope of data ingestion and activation from within Customer 360 Audiences.

Set up your data sources by creating an app connector within the user interface to tell the Customer 360 Audiences application where to ingest data for data mapping and segments.

Auto Generated Endpoints

The Customer 360 Audiences application assigns a unique, system-generated endpoint to each of your organizations.

Flow for acquiring an Endpoint

After you've acquired your endpoints in Customer 360 Audiences, use them for your organization's API calls. No other Customer 360 Audiences customer can use your endpoint for their API requests.

You can only use your endpoint with the c360a.salesforce.com endpoint structure.