Get Started with B2C Commerce Einstein API

Use B2C Commerce Einstein API to send shopper profiles to the Einstein engine. You can send a single shopper's profile or you can send shopper profiles in bulk. A shopper profile includes the shopper's preferences.

You can also use B2C Commerce Einstein API to get recommendations from the Einstein engine. To help Einstein build recommendations, use the API to tell the Einstein engine when a shopper:

  • views a product
  • views a recommendation
  • clicks a recommendation
  • adds a product to their cart

To get started, configure the API to use profile data. See Set Up Einstein Profile Connector.