Real-Life Enterprise Example

Imagine, ElectroFast, a large electronics manufacturer, looking to expand its sales channels to include B2B and D2C markets. Using Salesforce Commerce Cloud, ElectroFast sets up a multi-faceted platform to manage complex B2B relationships and transactions, such as bulk orders and custom pricing agreements, alongside a D2C website that showcases their latest products. Here's what they did.

ElectroFast uses the Product and Catalog data model to categorize its range of products into applicable segments for B2B and D2C customers. The Cart and Inventory data models are shared across the B2B and D2C stores, to ensure that inventory levels are indicated correctly and that customer carts reflect real-time information regarding availability and pricing.

To provide a seamless order processing experience, ElectroFast integrates Salesforce Commerce Cloud with its existing Enterprise Resource Planning (ERP) system by using Salesforce APIs and the Cart Calculate API framework. This integration synchronizes the order data between the systems, reducing the risk of errors and delays.

ElectroFast also wants to dynamically recommend products based on customer behavior and preferences. On the D2C website, ElectroFast adds custom Lightning web components. For its B2B clients, the company uses Lightning Web Runtime (LWR) to create a customized ordering process that includes approval workflows and discount logic. In addition, ElectroFast modifies the default components with custom attributes and functional flows that leverage the Commerce Connect APIs, Apex and the extension framework.

See Also

• Commerce Data Model
• Commerce Integrations
• Build Custom Components
• Public Commerce LWR Library