Standard Data Model Objects (DMOs)

Data model objects (DMOs) are groupings of data created from data streams, insights, and other sources. Find reference information about the standard DMOs found in Data Cloud.

  • Account DMO

    The Account DMO represents how a party wants to interact with your company.

  • Account Contact DMO

    The Account Contact DMO represents an individual who has a role specific to an account.

  • Affiliation DMO

    The Affiliation DMO represents affiliation or how to map Marketing Cloud Engagement business unit use case data.

  • Agent Service Presence DMO

    The Agent Service Presence DMO represents a user's real-time presence status.

  • Agent Work DMO

    The Agent Work DMO represents a work assignment that's been routed to an agent.

  • Agent Work Skill DMO

    The Agent Work Skill DMO represents a skill that's used to route a work assignment to an agent.

  • Applicant DMO

    The Applicant DMO represents an individual or group that's requesting something from an organization, such as a loan or admission to a university.

  • Asset Service Level Objective DMO

    The Asset Service Level Objective (SLO) DMO represents SLO data that's transmitted over a network, such as a computer network or a telecommunications network. SLO data stores details, such as source and destination IP addresses, timestamps, and data types (for example, TCP and UDP).

  • Asset Service Level Objective Consequence DMO

    The Asset Service Level Objective (SLO) Consequence DMO represents network communications data that's sent over a network when the SLO isn't met. These are computer networks or telecommunications networks that include all data packets sent and received over a network, such as emails, voice calls, video streaming, web browsing, or any other type of data transfer.

  • Authorization Form DMO

    The Authorization Form DMO represents a set of terms and conditions, such as a privacy policy, a contract, or consent forms.

  • Authorization Form Consent DMO

    The Authorization Form Consent DMO represents capturing where, when, and how a party gives consent for a form, a set of terms and conditions, or a privacy policy.

  • Authorization Form Data Use DMO

    The Authorization Form Data Use DMO represents the data uses consented to in an authorization form.

  • Authorization Form Text DMO

    The Authorization Form Text DMO represents an authorization form's text and language settings.

  • Benefit Action DMO

    The Benefit Action DMO represents actions triggered when a program benefit is assigned to a loyalty program member.

  • Benefit Type DMO

    The Benefit Type DMO represents the types of benefits of a loyalty program, such as healthcare, financial, and loyalty.

  • Brand DMO

    The Brand DMO represents the product's brand, such as Northern Trail Outfitters.

  • Card Account DMO

    The Card Account DMO represents a financial tool offered by a bank as a type of loan, with a line of revolving credit that you can access via your card and your card's account.

  • Case DMO

    The Case DMO represents support cases based on recorded issues, such as a laptop connectivity problem.

  • Case Update DMO

    The Case Update DMO represents historical information about changes made to the associated case.

  • Communication Subscription DMO

    The Communication Subscription DMO represents a customer's subscription preferences for a specific communication.

  • Communication Subscription Channel Type DMO

    The Communication Subscription Channel Type DMO represents the engagement channel where a customer can be contacted for a communication subscription.

  • Communication Subscription Consent DMO

    The Communication Subscription Consent DMO represents a customer's engagement or communication channel preferences.

  • Communication Subscription Timing DMO

    The Communication Subscription Timing DMO represents a customer's timing preferences for receiving a communication subscription.

  • Consent Action DMO

    The Consent Action DMO represents what a user consents to regarding their data, such as data collection or web activity tracking.

  • Consent Status DMO

    The Consent Status DMO represents the status of consent, such as opted in or opted out of data collection.

  • Contact Point Address DMO

    The Contact Point Address DMO represents the mailing address of a party.

  • Contact Point App DMO

    The Contact Point App DMO represents the software application of a party on a specific device.

  • Contact Point Consent DMO

    The Contact Point Consent DMO represents the consent details for a specific contact point, including the date, method, duration, and whether the party has double opted-in.

  • Contact Point Digital ID DMO

    The Contact Point Digital ID DMO represents enabling customers to ingest, harmonize, and activate various types of digital identifiers along with their values. This object supports known and anonymous first-party identifiers.

  • Contact Point Email DMO

    The Contact Point Email DMO represents the email address of a party.

  • Contact Point Phone DMO

    The Contact Point Phone DMO represents the phone number of a party.

  • Contact Point Social DMO

    The Contact Point Social DMO represents the social media handle for a party, such as @trustednews on Twitter.

  • Conversation Entry Transcript Excerpt DMO

    The Conversation Entry Transcript Excerpt DMO represents a portion of a transcript from a conversation entry, for example, "I need to cancel my order."

  • Conversation Reason DMO

    The Conversation Reason DMO represents the reason a conversation started. It contains aggregated metrics for excerpts, such as cancel order, update order, and check on order status.

  • Conversation Reason Category DMO

    The Conversation Reason Category DMO represents a grouping of conversation reasons that have the same overall topic. It contains aggregated metrics for the associated conversation reasons, such as order management, payments, and account management.

  • Conversation Reason Report Definition DMO

    The Conversation Reason Report Definition DMO represents an overview of the conversational data structure, including groups of conversation reasons and excerpts.

  • Conversation Reason Report Segment Def DMO

    The Conversation Reason Report Segment Def DMO represents a segment definition of a conversation reason report.

  • Data Use Legal Basis DMO

    The Data Use Legal Basis DMO represents the legal reason for contacting a customer, such as billing or a contract.

  • Data Use Purpose DMO

    The Data Use Purpose DMO represents the purpose of contacting a prospect or customer, such as billing, marketing, or surveys.

  • Data Use Purpose Consent Action DMO

    The Data Use Purpose Consent Action DMO represents an individual's consent preferences for consent actions.

  • Deposit Account DMO

    The Deposit Account DMO represents a subtype of a financial account, such as a savings account.

  • Device DMO

    The Device DMO represents a specific electronic unit you want to track signals from, such as a refrigerator, watch, or car.

  • Device Application Engagement DMO

    The Device Application Engagement DMO represents data about device engagement, such as mobile app usage.

  • Device Application Template DMO

    The Device Application Template DMO represents a reusable standard format for applications to exchange information between devices.

  • Email Engagement DMO

    The Email Engagement DMO represents data captured from various sources about engagement in the email channel.

  • Email Message DMO

    The Email Message DMO represents an email message, which can be in SMS or HTML format, and attachments sent or received over the network.

  • Email Publication DMO

    The Email Publication DMO represents a publication, such as a campaign or an orchestration, used in the email channel.

  • Email Template DMO

    The Email Template DMO represents the standard form of an email message that can be personalized and customized based on a campaign.

  • Engagement Analysis Text DMO

    The Engagement Analysis Text DMO represents a part of an engagement session being analyzed, such as a set of chat messages between an agent and customer.

  • Engagement Analysis Text Direct Feedback DMO

    The Engagement Analysis Text Direct Feedback DMO represents the feedback on a part of an engagement session being analyzed. For example, a user can give a numeric rating of the engagement in a survey.

  • Engagement Analysis Text Participant DMO

    The Engagement Analysis Text Participant DMO represents the participants involved in an engagement session. For example, an agent and a customer are participants in a chat.

  • Engagement Analysis Text Session DMO

    The Engagement Analysis Text Session DMO represents an engagement session during a particular time period with multiple forms. For example, a chat session, a survey response, and a case can all occur during one customer's session.

  • Engagement Channel Type DMO

    The Engagement Channel Type DMO represents the channels supported by individual preferences. For example, individuals can set consent preferences for SMS but not for a phone call.

  • Engagement Channel Type Consent DMO

    The Engagement Channel Type Consent DMO represents an individual's consent preferences specific to a type of communication, such as email.

  • Engagement Topic DMO

    The Engagement Topic DMO represents the topics discussed by a customer and other attendees during an engagement. An engagement can have multiple topics, such as campaigns, promotions, opportunities, and tasks.

  • Financial Account DMO

    The Financial Account DMO represents a financial account held at a financial institution, such as a bank.

  • Financial Account Balance DMO

    The Financial Account Balance DMO represents the types of balances associated with a financial account.

  • Financial Account Fee DMO

    The Financial Account Fee DMO represents fees associated with a financial account.

  • Financial Account Interest Rate DMO

    The Financial Account Interest Rate DMO represents the interest rate associated with a financial account.

  • Financial Account Limit DMO

    The Financial Account Limit DMO represents limits associated with a financial account.

  • Financial Account Party DMO

    The Financial Account Party DMO represents the role of an organization account or person account related to a financial account.

  • Financial Account Transaction DMO

    The Financial Account Transaction DMO represents the transactions related to a financial account, such as credit or debit.

  • Financial Application DMO

    The Financial Application DMO represents standard data entry structure used to request something for financial purposes, such as a loan.

  • Financial Application Item DMO

    The Financial Application Item DMO represents an item in an application and its related financial product and attributes.

  • Financial Application Item Proposal DMO

    The Financial Application Item Proposal DMO represents the terms attached to the scheme to sanction a loan.

  • Financial Customer DMO

    The Financial Customer DMO represents an extension of an account to capture financial services attributes.

  • Financial Goal DMO

    The Financial Goal DMO represents an amount of money needed to achieve a financial goal, such as education or a home purchase.

  • Financial Goal Funding DMO

    The Financial Goal Funding DMO represents a financial goal of an individual or person account that requires funding.

  • Financial Goal Party DMO

    The Financial Goal Party DMO represents an association between a financial goal with a related party.

  • Financial Holding DMO

    The Financial Holding DMO represents the financial holdings associated with an account or a financial account.

  • Financial Plan DMO

    The Financial Plan DMO represents a financial plan for a person account.

  • Financial Security DMO

    The Financial Security DMO represents a financial holding in relation to an account or a financial account, such as securities, bonds, or mutual funds.

  • Flow DMO

    The Flow DMO represents the details about a flow business process.

  • Flow Element DMO

    The Flow Element DMO represents the details about a single element within a flow version.

  • Flow Element Run DMO

    The Flow Element Run DMO represents the status of a single element executed within a flow run.

  • Flow Run DMO

    The Flow Run DMO represents the details about a single execution of a flow.

  • Flow Version DMO

    The Flow Version DMO represents the details about a version of a flow.

  • Flow Version Occurrence DMO

    The Flow Version Occurrence DMO represents an instance of a recurring flow that runs on a schedule. For example, a flow runs weekly on Wednesdays and creates an occurrence each time it runs.

  • Goods Product DMO

    The Goods Product DMO represents a specific product, such as a carton of milk or a set of towels.

  • Individual DMO

    The Individual DMO represents contacts, customers, or other people interested in your company's products or services.

  • Insurance Policy DMO

    The Insurance Policy DMO represents an insurance policy, such as home or life.

  • Interest Tag Definition DMO

    The Interest Tag Definition DMO represents products, services, and features that a party has expressed interest in.

  • Investment Account DMO

    The Investment Account DMO represents a type of a financial account, such as a brokerage, an investment, or retirement accounts.

  • Lead DMO

    The Lead DMO represents a person or company that shows interest in another company's products or services.

  • Loan Account DMO

    The Loan Account DMO represents a type of a financial account that's used for loans.

  • Loyalty Benefit DMO

    The Loyalty Benefit DMO represents a perk or enhacement that's available to members of a loyalty program, such as waived airline baggage fees, complimentary hotel stays, or a rental car upgrade.

  • Loyalty Benefit Type DMO

    The Loyalty Benefit Type DMO represents the type of loyalty benefit, such as rewards or gift cards.

  • Loyalty Journal Subtype DMO

    The Loyalty Journal Subtype DMO represents a subtype of a loyalty journal type, such as a watched video or product review.

  • Loyalty Journal Type DMO

    The Loyalty Journal Type DMO represents the type of loyalty journal, such as accrual, redemption, signup, or expiration.

  • Loyalty Ledger DMO

    The Loyalty Ledger DMO represents the points credited or debited for a loyalty program member across various transactions.

  • Loyalty Member Currency DMO

    The Loyalty Member Currency DMO represents the value a loyalty member selects to receive, such as airline miles or points.

  • Loyalty Member Tier DMO

    The Loyalty Member Tier DMO represents the benefit tier within the program that a member is assigned to.

  • Loyalty Partner Product DMO

    The Loyalty Partner Product DMO represents a product offered by a loyalty program partner, such as a coupon from another company.

  • Loyalty Program DMO

    The Loyalty Program DMO represents a strategy designed to encourage customers to remain loyal to the business associated with the program.

  • Loyalty Program Currency DMO

    The Loyalty Program Currency DMO represents the value or currency that the loyalty program offers to customers.

  • Loyalty Program Member DMO

    The Loyalty Program Member DMO represents a person who has joined a loyalty program.

  • Loyalty Program Member Promotion DMO

    The Loyalty Program Member Promotion DMO represents a promotion that's available to a loyalty program member. For example, a loyalty program allows double points on outdoor furniture purchases.

  • Loyalty Program Partner DMO

    The Loyalty Program Partner DMO represents companies with loyalty program offerings.

  • Loyalty Tier DMO

    The Loyalty Tier DMO represents a level in a loyalty program, where members receive better benefits as they move up the hierarchy.

  • Loyalty Tier Benefit DMO

    The Loyalty Tier Benefit DMO represents a benefit that's available in a specific loyalty member tier.

  • Loyalty Tier Group DMO

    The Loyalty Tier Group DMO represents loyalty programs that have multiple tiers of benefits. Tiers can be organized based on objectives, such as lifetime, marketing, or regular.

  • Loyalty Transaction Journal DMO

    The Loyalty Transaction Journal DMO represents a collection of transactions related to a loyalty program.

  • Market Journey Activity DMO

    The Market Journey Activity DMO represents a step or activity within a journey in Salesforce Journey Builder.

  • Market Segment DMO

    The Market Segment DMO represents the grouping of people who share one or more common characteristics for marketing purposes.

  • Master Product DMO

    The Master Product DMO represents data about a company's products.

  • Member Benefit DMO

    The Member Benefit DMO represents a benefit that's available within a loyalty program that a member qualifies for and has elected to receive.

  • Message Engagement DMO

    The Message Engagement DMO represents a user's engagement with a marketing message.

  • Network Usage DMO

    The Network Usage DMO represents data that's transmitted over a network, such as a computer network or a telecommunications network. Network communications data stores details, such as source and destination IP addresses, timestamps, and data types (for example, TCP and UDP).

  • Operating Hours DMO

    The Operating Hours DMO represents the availability of a business or business function.

  • Opportunity DMO

    The Opportunity DMO represents deals or sales that are in progress.

  • Opportunity Product DMO

    The Opportunity Product DMO represents a specific product or service being purchased and delivered to the client or prospect.

  • Order Delivery Method DMO

    The Order Delivery Method DMO represents the order and delivery methods for products or service fulfillment.

  • Party DMO

    The Party DMO represents information about your contacts or clients.

  • Party Consent DMO

    The Party Consent DMO represents an individual's consent preferences.

  • Party Expense DMO

    The Party Expense DMO represents the expense incurred by an individual or account.

  • Party Financial Asset DMO

    The Party Financial Asset DMO represents a financial asset associated with an individual or an organization, such as owned property.

  • Party Financial Liability DMO

    The Party Financial Liability DMO represents a financial liability associated with an individual or an organization, such as a mortgage or loan.

  • Party Identification DMO

    The Party Identification DMO represents the ways to identify a party, such as a driver's license or a birth certificate.

  • Party Income DMO

    The Party Income DMO represents the income of an individual or a business. Income can come from salaries, commissions, fees, or rental properties.

  • Party Interest Tag DMO

    The Party Interest Tag DMO represents the association of a party with an interest tag.

  • Payment Method DMO

    The Payment Method DMO represents the way a customer pays for a transaction.

  • Person Life Event DMO

    The Person Life Event DMO represents a major life event for an individual.

  • Privacy Consent Log DMO

    The Privacy Consent Log DMO represents information about a user's requested consent and privacy information.

  • Product Browse Engagement DMO

    The Product Browse Engagement DMO represents data captured from a user action, such as searching for products or viewing a list of products.

  • Product Catalog DMO

    The Product Catalog DMO represents a company's inventory or merchandising catalog.

  • Product Catalog Category DMO

    The Product Catalog Category DMO represents a category of a product catalog, such as shoes, trucks, or housewares.

  • Product Category DMO

    The Product Category DMO represents the types of products a company offers, such as shoes or cleaning services.

  • Product Category Product DMO

    The Product Category Product DMO represents assigning products to categories. For example, you can identify that a specific shoe belongs to the running category.

  • Product Order Engagement DMO

    The Product Order Engagement DMO represents a user's online shopping order data.

  • Promotion DMO

    The Promotion DMO represents loyalty promotion details, such as the type of promotion.

  • Promotion Loyalty Partner Product DMO

    The Promotion Loyalty Partner Product DMO represents the promotion of a product that a partner is co-marketing to loyalty program members.

  • Sales Order DMO

    The Sales Order DMO represents current and pending sales orders.

  • Sales Order Product DMO

    The Sales Order Product DMO represents a product or service being sold to the customer as part of a sales order.

  • Sales Store DMO

    The Sales Store DMO represents a retail establishment where items are sold to the public.

  • Service Presence Status DMO

    The Service Presence Status DMO represents a status that can be assigned to a service channel, such as available for leads, out for lunch, or busy.

  • Shopping Cart Engagement DMO

    The Shopping Cart Engagement DMO represents data captured from user actions, such as adding and removing items from a shopping cart.

  • Shopping Cart Event Type DMO

    The Shopping Cart Event Type DMO represents a customer interaction with a shopping cart on a commerce site.

  • Shopping Cart Product Engagement DMO

    The Shopping Cart Product Engagement DMO represents data captured from user actions, such as adding and removing items from a shopping cart.

  • Skill DMO

    The Skill DMO represents the proficiency, competence, or expertise an employee has, which is valuable to the organization's mission.

  • SMS Publication DMO

    The SMS Publication DMO represents the process that sends out a set of text (SMS) messages to multiple recipients.

  • SMS Template DMO

    The SMS Template DMO represents a reusable, standard format for text (SMS) messages.

  • Software Application DMO

    The Software Application DMO represents a program or group of programs designed for end users, such as a shopping application, and the associated permission settings.

  • Survey DMO

    The Survey DMO represents a structured set of questions that collects information or feedback from respondents.

  • Survey Invitation DMO

    The Survey Invitation DMO represents an invitation sent to a participant to complete a survey.

  • Survey Question DMO

    The Survey Question DMO represents a specific question in a survey.

  • Survey Question Response DMO

    The Survey Question Response DMO represents a participant's answer to a specific question.

  • Survey Question Section DMO

    The Survey Question Section DMO represents a section in a survey, such as the title or multiple choice selections.

  • Survey Response DMO

    The Survey Response DMO represents an answer to a survey question.

  • Survey Subject DMO

    The Survey Subject DMO represents the association of a survey with another object, such as an account or a case.

  • Survey Version DMO

    The Survey Version DMO represents a version of a survey.

  • User DMO

    The User DMO represents an account, a person, or a machine that can log in and use the deployed software system.

  • User Group DMO

    The User Group DMO represents a grouping of system users with common characteristics to simplify the granting of privileges and access to resources.

  • Voucher DMO

    The Voucher DMO represents a document that authorizes the disbursement of cash or credit for a purchase or expense.

  • Voucher Definition DMO

    The Voucher Definition DMO represents the details about a voucher associated with a loyalty program.