Standard Data Model Objects (DMOs)

Data model objects (DMOs) are groupings of data created from data streams, insights, and other sources. Find reference information about the standard DMOs found in Data Cloud.

  • Account DMO

    The Account DMO is a Data Cloud data model object (DMO) for how a party wants to interact with your company.

  • Account Contact DMO

    The Account Contact DMO is a Data Cloud data model object (DMO) for an individual who has a role specific to an account.

  • Affiliation DMO

    The Affiliation DMO is a Data Cloud data model object (DMO) for affiliation or how to map Marketing Cloud Engagement business unit use case data.

  • Agent Service Presence DMO

    The Agent Service Presence DMO is a Data Cloud data model object (DMO) for a user's real-time presence status.

  • Agent Work DMO

    The Agent Work DMO is a Data Cloud data model object (DMO) for a work assignment that's been routed to an agent.

  • Agent Work Skill DMO

    The Agent Work Skill DMO is a Data Cloud data model object (DMO) for a skill that's used to route a work assignment to an agent.

  • Applicant DMO

    The Applicant DMO is a Data Cloud data model object (DMO) for an individual or group that's requesting something from an organization, such as a loan or admission to a university.

  • Asset Service Level Objective DMO

    The Asset Service Level Objective (SLO) DMO is a Data Cloud data model object (DMO) for SLO data that's transmitted over a network, such as a computer network or a telecommunications network. SLO data stores details, such as source and destination IP addresses, timestamps, and data types (for example, TCP and UDP).

  • Asset Service Level Objective Consequence DMO

    The Asset Service Level Objective (SLO) Consequence DMO is a Data Cloud data model object (DMO) for network communications data that's sent over a network when the SLO isn't met. These are computer networks or telecommunications networks that include all data packets sent and received over a network, such as emails, voice calls, video streaming, web browsing, or any other type of data transfer.

  • Authorization Form DMO

    The Authorization Form DMO is a Data Cloud data model object (DMO) for a set of terms and conditions, such as a privacy policy, a contract, or consent forms.

  • Authorization Form Consent DMO

    The Authorization Form Consent DMO is a Data Cloud data model object (DMO) for capturing where, when, and how a party gives consent for a form, a set of terms and conditions, or a privacy policy.

  • Authorization Form Data Use DMO

    The Authorization Form Data Use DMO is a Data Cloud data model object (DMO) for the data uses consented to in an authorization form.

  • Authorization Form Text DMO

    The Authorization Form Text DMO is a Data Cloud data model object (DMO) for an authorization form's text and language settings.

  • Benefit Action DMO

    The Benefit Action DMO is a Data Cloud data model object (DMO) for actions triggered when a program benefit is assigned to a loyalty program member.

  • Benefit Type DMO

    The Benefit Type DMO is a Data Cloud data model object (DMO) for the types of benefits of a loyalty program, such as healthcare, financial, and loyalty.

  • Brand DMO

    The Brand DMO is a Data Cloud data model object (DMO) for the product's brand, such as Northern Trail Outfitters.

  • Card Account DMO

    The Card Account DMO is a Data Cloud data model object (DMO) for a financial tool offered by a bank as a type of loan, with a line of revolving credit that you can access via your card and your card's account.

  • Case DMO

    The Case DMO is a Data Cloud data model object (DMO) for support cases based on recorded issues, such as a laptop connectivity problem.

  • Case Update DMO

    The Case Update DMO is a Data Cloud data model object (DMO) for historical information about changes made to the associated case.

  • Communication Subscription DMO

    The Communication Subscription DMO is a Data Cloud data model object (DMO) for a customer's subscription preferences for a specific communication.

  • Communication Subscription Channel Type DMO

    The Communication Subscription Channel Type DMO is a Data Cloud data model object (DMO) for the engagement channel where a customer can be contacted for a communication subscription.

  • Communication Subscription Consent DMO

    The Communication Subscription Consent DMO is a Data Cloud data model object (DMO) for a customer's engagement or communication channel preferences.

  • Communication Subscription Timing DMO

    The Communication Subscription Timing DMO is a Data Cloud data model object (DMO) for a customer's timing preferences for receiving a communication subscription.

  • Consent Action DMO

    The Consent Action DMO is a Data Cloud data model object (DMO) for what a user consents to regarding their data, such as data collection or web activity tracking.

  • Consent Status DMO

    The Consent Status DMO is a Data Cloud data model object (DMO) for the status of consent, such as opted in or opted out of data collection.

  • Contact Point Address DMO

    The Contact Point Address DMO is a Data Cloud data model object (DMO) for the mailing address of a party.

  • Contact Point App DMO

    The Contact Point App DMO is a Data Cloud data model object (DMO) for the software application of a party on a specific device.

  • Contact Point Consent DMO

    The Contact Point Consent DMO is a Data Cloud data model object (DMO) for the consent details for a specific contact point, including the date, method, duration, and whether the party has double opted-in.

  • Contact Point Digital ID DMO

    The Contact Point Digital ID DMO is a Data Cloud data model object (DMO) for enabling customers to ingest, harmonize, and activate various types of digital identifiers along with their values. This object supports known and anonymous first-party identifiers.

  • Contact Point Email DMO

    The Contact Point Email DMO is a Data Cloud data model object (DMO) for the email address of a party.

  • Contact Point Phone DMO

    The Contact Point Phone DMO is a Data Cloud data model object (DMO) for the phone number of a party.

  • Contact Point Social DMO

    The Contact Point Social DMO is a Data Cloud data model object (DMO) for the social media handle for a party, such as @trustednews on Twitter.

  • Conversation Entry Transcript Excerpt DMO

    The Conversation Entry Transcript Excerpt DMO is a Data Cloud data model object (DMO) for a portion of a transcript from a conversation entry, for example, "I need to cancel my order."

  • Conversation Reason DMO

    The Conversation Reason DMO is a Data Cloud data model object (DMO) for the reason a conversation started. It contains aggregated metrics for excerpts, such as cancel order, update order, and check on order status.

  • Conversation Reason Category DMO

    The Conversation Reason Category DMO is a Data Cloud data model object (DMO) for a grouping of conversation reasons that have the same overall topic. It contains aggregated metrics for the associated conversation reasons, such as order management, payments, and account management.

  • Conversation Reason Report Definition DMO

    The Conversation Reason Report Definition DMO is a Data Cloud data model object (DMO) for an overview of the conversational data structure, including groups of conversation reasons and excerpts.

  • Conversation Reason Report Segment Def DMO

    The Conversation Reason Report Segment Def DMO is a Data Cloud data model object (DMO) for a segment definition of a conversation reason report.

  • Data Use Legal Basis DMO

    The Data Use Legal Basis DMO is a Data Cloud data model object (DMO) for the legal reason for contacting a customer, such as billing or a contract.

  • Data Use Purpose DMO

    The Data Use Purpose DMO is a Data Cloud data model object (DMO) for the purpose of contacting a prospect or customer, such as billing, marketing, or surveys.

  • Data Use Purpose Consent Action DMO

    The Data Use Purpose Consent Action DMO is a Data Cloud data model object (DMO) for an individual's consent preferences for consent actions.

  • Deposit Account DMO

    The Deposit Account DMO is a Data Cloud data model object (DMO) for a subtype of a financial account, such as a savings account.

  • Device DMO

    The Device DMO is a Data Cloud data model object (DMO) for a specific electronic unit you want to track signals from, such as a refrigerator, watch, or car.

  • Device Application Engagement DMO

    The Device Application Engagement DMO is a Data Cloud data model object (DMO) for data about device engagement, such as mobile app usage.

  • Device Application Template DMO

    The Device Application Template DMO is a Data Cloud data model object (DMO) for a reusable standard format for applications to exchange information between devices.

  • Email Engagement DMO

    The Email Engagement DMO is a Data Cloud data model object (DMO) for data captured from various sources about engagement in the email channel.

  • Email Message DMO

    The Email Message DMO is a Data Cloud data model object (DMO) for an email message, which can be in SMS or HTML format, and attachments sent or received over the network.

  • Email Publication DMO

    The Email Publication DMO is a Data Cloud data model object (DMO) for a publication, such as a campaign or an orchestration, used in the email channel.

  • Email Template DMO

    The Email Template DMO is a Data Cloud data model object (DMO) for the standard form of an email message that can be personalized and customized based on a campaign.

  • Engagement Channel Type DMO

    The Engagement Channel Type DMO is a Data Cloud data model object (DMO) for the channels supported by individual preferences. For example, individuals can set consent preferences for SMS but not for a phone call.

  • Engagement Channel Type Consent DMO

    The Engagement Channel Type Consent DMO is a Data Cloud data model object (DMO) for an individual's consent preferences specific to a type of communication, such as email.

  • Engagement Topic DMO

    The Engagement Topic DMO is a Data Cloud data model object (DMO) for the topics discussed by a customer and other attendees during an engagement. An engagement can have multiple topics, such as campaigns, promotions, opportunities, and tasks.

  • Financial Account DMO

    The Financial Account DMO is a Data Cloud data model object (DMO) for a financial account held at a financial institution, such as a bank.

  • Financial Account Balance DMO

    The Financial Account Balance DMO is a Data Cloud data model object (DMO) for the types of balances associated with a financial account.

  • Financial Account Fee DMO

    The Financial Account Fee DMO is a Data Cloud data model object (DMO) for fees associated with a financial account.

  • Financial Account Interest Rate DMO

    The Financial Account Interest Rate DMO is a Data Cloud data model object (DMO) for the interest rate associated with a financial account.

  • Financial Account Limit DMO

    The Financial Account Limit DMO is a Data Cloud data model object (DMO) for the limits associated with a financial account.

  • Financial Account Party DMO

    The Financial Account Party DMO is a Data Cloud data model object (DMO) for the role of an organization account or person account related to a financial account.

  • Financial Account Transaction DMO

    The Financial Account Transaction DMO is a Data Cloud data model object (DMO) for the transactions related to a financial account, such as credit or debit.

  • Financial Application DMO

    The Financial Application DMO is a Data Cloud data model object (DMO) for standard data entry structure used to request something for financial purposes, such as a loan.

  • Financial Application Item DMO

    The Financial Application Item DMO is a Data Cloud data model object (DMO) for an item in an application and its related financial product and attributes.

  • Financial Application Item Proposal DMO

    The Financial Application Item Proposal DMO is a Data Cloud data model object (DMO) for the terms attached to the scheme to sanction a loan.

  • Financial Customer DMO

    The Financial Customer DMO is a Data Cloud data model object (DMO) for an extension of an account to capture financial services attributes.

  • Financial Goal DMO

    The Financial Goal DMO is a Data Cloud data model object (DMO) for an amount of money needed to achieve a financial goal, such as education or a home purchase.

  • Financial Goal Funding DMO

    The Financial Goal Funding DMO is a Data Cloud data model object (DMO) for a financial goal of an individual or person account that requires funding.

  • Financial Goal Party DMO

    The Financial Goal Party DMO is a Data Cloud data model object (DMO) for an association between a financial goal with a related party.

  • Financial Holding DMO

    The Financial Holding DMO is a Data Cloud data model object (DMO) for the financial holdings associated with an account or a financial account.

  • Financial Plan DMO

    The Financial Plan DMO is a Data Cloud data model object (DMO) for a financial plan for a person account.

  • Financial Security DMO

    The Financial Security DMO is a Data Cloud data model object (DMO) for a financial holding in relation to an account or a financial account, such as securities, bonds, or mutual funds.

  • Flow DMO

    The Flow DMO is a Data Cloud data model object (DMO) for the details about a flow business process.

  • Flow Element DMO

    The Flow Element DMO is a Data Cloud data model object (DMO) for the details about a single element within a flow version.

  • Flow Element Run DMO

    The Flow Element Run DMO is a Data Cloud data model object (DMO) for the status of a single element executed within a flow run.

  • Flow Run DMO

    The Flow Run DMO is a Data Cloud data model object (DMO) for the details about a single execution of a flow.

  • Flow Version DMO

    The Flow Version DMO is a Data Cloud data model object (DMO) for the details about a version of a flow.

  • Flow Version Occurrence DMO

    The Flow Version Occurrence DMO is a Data Cloud data model object (DMO) for an instance of a recurring flow that runs on a schedule. For example, a flow runs weekly on Wednesdays and creates an occurrence each time it runs.

  • Goods Product DMO

    The Goods Product DMO is a Data Cloud data model object (DMO) for a specific product, such as a carton of milk or a set of towels.

  • Individual DMO

    The Individual DMO is a Data Cloud data model object (DMO) for contacts, customers, or other people interested in your company's products or services.

  • Insurance Policy DMO

    The Insurance Policy DMO is a Data Cloud data model object (DMO) for an insurance policy, such as home or life.

  • Interest Tag Definition DMO

    The Interest Tag Definition DMO is a Data Cloud data model object (DMO) for products, services, and features that a party has expressed interest in.

  • Investment Account DMO

    The Investment Account DMO is a Data Cloud data model object (DMO) for a type of a financial account, such as a brokerage, an investment, or retirement accounts.

  • Knowledge Article Engagement DMO

    The Knowledge Article Engagement DMO is a Data Cloud data model object (DMO) for user engagement details related to a knowledge article.

  • Lead DMO

    The Lead DMO is a Data Cloud data model object (DMO) for a person or company that shows interest in another company's products or services.

  • Loan Account DMO

    The Loan Account DMO is a Data Cloud data model object (DMO) for a type of a financial account that's used for loans.

  • Loyalty Benefit DMO

    The Loyalty Benefit DMO is a Data Cloud data model object (DMO) for a perk or enhacement that's available to members of a loyalty program, such as waived airline baggage fees, complimentary hotel stays, or a rental car upgrade.

  • Loyalty Benefit Type DMO

    The Loyalty Benefit Type DMO is a Data Cloud data model object (DMO) for the type of loyalty benefit, such as rewards or gift cards.

  • Loyalty Journal Subtype DMO

    The Loyalty Journal Subtype DMO is a Data Cloud data model object (DMO) for a subtype of a loyalty journal type, such as a watched video or product review.

  • Loyalty Journal Type DMO

    The Loyalty Journal Type DMO is a Data Cloud data model object (DMO) for the type of loyalty journal, such as accrual, redemption, signup, or expiration.

  • Loyalty Ledger DMO

    The Loyalty Ledger DMO is a Data Cloud data model object (DMO) for the points credited or debited for a loyalty program member across various transactions.

  • Loyalty Member Currency DMO

    The Loyalty Member Currency DMO is a Data Cloud data model object (DMO) for the value a loyalty member selects to receive, such as airline miles or points.

  • Loyalty Member Tier DMO

    The Loyalty Member Tier DMO is a Data Cloud data model object (DMO) for the benefit tier within the program that a member is assigned to.

  • Loyalty Partner Product DMO

    The Loyalty Partner Product DMO is a Data Cloud data model object (DMO) for a product offered by a loyalty program partner, such as a coupon from another company.

  • Loyalty Program DMO

    The Loyalty Program DMO is a Data Cloud data model object (DMO) for a strategy designed to encourage customers to remain loyal to the business associated with the program.

  • Loyalty Program Currency DMO

    The Loyalty Program Currency DMO is a Data Cloud data model object (DMO) for the value or currency that the loyalty program offers to customers.

  • Loyalty Program Member DMO

    The Loyalty Program Member DMO is a Data Cloud data model object (DMO) for a person who has joined a loyalty program.

  • Loyalty Program Member Promotion DMO

    The Loyalty Program Member Promotion DMO is a Data Cloud data model object (DMO) for a promotion that's available to a loyalty program member. For example, a loyalty program allows double points on outdoor furniture purchases.

  • Loyalty Program Partner DMO

    The Loyalty Program Partner DMO is a Data Cloud data model object (DMO) for companies with loyalty program offerings.

  • Loyalty Tier DMO

    The Loyalty Tier DMO is a Data Cloud data model object (DMO) for a level in a loyalty program, where members receive better benefits as they move up the hierarchy.

  • Loyalty Tier Benefit DMO

    The Loyalty Tier Benefit DMO is a Data Cloud data model object (DMO) for a benefit that's available in a specific loyalty member tier.

  • Loyalty Tier Group DMO

    The Loyalty Tier Group DMO is a Data Cloud data model object (DMO) for loyalty programs that have multiple tiers of benefits. Tiers can be organized based on objectives, such as lifetime, marketing, or regular.

  • Loyalty Transaction Journal DMO

    The Loyalty Transaction Journal DMO is a Data Cloud data model object (DMO) for a collection of transactions related to a loyalty program.

  • Market Journey Activity DMO

    The Market Journey Activity DMO is a Data Cloud data model object (DMO) for a step or activity within a journey in Salesforce Journey Builder.

  • Market Segment DMO

    The Market Segment DMO is a Data Cloud data model object (DMO) for the grouping of people who share one or more common characteristics for marketing purposes.

  • Master Product DMO

    The Master Product DMO is a Data Cloud data model object (DMO) for data about a company's products.

  • Member Benefit DMO

    The Member Benefit DMO is a Data Cloud data model object (DMO) for a benefit that's available within a loyalty program that a member qualifies for and has elected to receive.

  • Message Engagement DMO

    The Message Engagement DMO is a Data Cloud data model object (DMO) for a user's engagement with a marketing message.

  • Network Usage DMO

    The Network Usage DMO is a Data Cloud data model object (DMO) for data that's transmitted over a network, such as a computer network or a telecommunications network. Network communications data stores details, such as source and destination IP addresses, timestamps, and data types (for example, TCP and UDP).

  • Operating Hours DMO

    The Operating Hours DMO is a Data Cloud data model object (DMO) for the availability of a business or business function.

  • Opportunity DMO

    The Opportunity DMO is a Data Cloud data model object (DMO) for deals or sales that are in progress.

  • Opportunity Product DMO

    The Opportunity Product DMO is a Data Cloud data model object (DMO) for a specific product or service being purchased and delivered to the client or prospect.

  • Order Delivery Method DMO

    The Order Delivery Method DMO is a Data Cloud data model object (DMO) for the order and delivery methods for products or service fulfillment.

  • Party DMO

    The Party DMO is a Data Cloud data model object (DMO) for information about your contacts or clients.

  • Party Consent DMO

    The Party Consent DMO is a Data Cloud data model object (DMO) for an individual's consent preferences.

  • Party Expense DMO

    The Party Expense DMO is a Data Cloud data model object (DMO) for the expense incurred by an individual or account.

  • Party Financial Asset DMO

    The Party Financial Asset DMO is a Data Cloud data model object (DMO) for a financial asset associated with an individual or an organization, such as owned property.

  • Party Financial Liability DMO

    The Party Financial Liability DMO is a Data Cloud data model object (DMO) for a financial liability associated with an individual or an organization, such as a mortgage or loan.

  • Party Identification DMO

    The Party Identification DMO is a Data Cloud data model object (DMO) for the ways to identify a party, such as a driver's license or a birth certificate.

  • Party Income DMO

    The Party Income DMO is a Data Cloud data model object (DMO) for the income of an individual or a business. Income can come from salaries, commissions, fees, or rental properties.

  • Party Interest Tag DMO

    The Party Interest Tag DMO is a Data Cloud data model object (DMO) for the association of a party with an interest tag.

  • Payment Method DMO

    The Payment Method DMO is a Data Cloud data model object (DMO) for the way a customer pays for a transaction.

  • Person Life Event DMO

    The Person Life Event DMO is a Data Cloud data model object (DMO) for a major life event for an individual.

  • Privacy Consent Log DMO

    The Privacy Consent Log DMO is a Data Cloud data model object (DMO) for information about a user's requested consent and privacy information.

  • Product Browse Engagement DMO

    The Product Browse Engagement DMO is a Data Cloud data model object (DMO) for data captured from a user action, such as searching for products or viewing a list of products.

  • Product Catalog DMO

    The Product Catalog DMO is a Data Cloud data model object (DMO) for a company's inventory or merchandising catalog.

  • Product Catalog Category DMO

    The Product Catalog Category DMO is a Data Cloud data model object (DMO) for a category of a product catalog, such as shoes, trucks, or housewares.

  • Product Category DMO

    The Product Category DMO is a Data Cloud data model object (DMO) for the types of products a company offers, such as shoes or cleaning services.

  • Product Category Product DMO

    The Product Category Product DMO is a Data Cloud data model object (DMO) for assigning products to categories. For example, you can identify that a specific shoe belongs to the running category.

  • Product Order Engagement DMO

    The Product Order Engagement DMO is a Data Cloud data model object (DMO) for a user's online shopping order data.

  • Promotion DMO

    The Promotion DMO is a Data Cloud data model object (DMO) for loyalty promotion details, such as the type of promotion.

  • Promotion Loyalty Partner Product DMO

    The Promotion Loyalty Partner Product DMO is a Data Cloud data model object (DMO) for the promotion of a product that a partner is co-marketing to loyalty program members.

  • Record Alert DMO

    The Record Alert DMO is a Data Cloud data model object (DMO) for the alerts for an account.

  • Sales Order DMO

    The Sales Order DMO is a Data Cloud data model object (DMO) for current and pending sales orders.

  • Sales Order Product DMO

    The Sales Order Product DMO is a Data Cloud data model object (DMO) for a product or service being sold to the customer as part of a sales order.

  • Sales Store DMO

    The Sales Store DMO is a Data Cloud data model object (DMO) for a retail establishment where items are sold to the public.

  • Service Presence Status DMO

    The Service Presence Status DMO is a Data Cloud data model object (DMO) for a status that can be assigned to a service channel, such as available for leads, out for lunch, or busy.

  • Shopping Cart Engagement DMO

    The Shopping Cart Engagement DMO is a Data Cloud data model object (DMO) for data captured from user actions, such as adding and removing items from a shopping cart.

  • Shopping Cart Event Type DMO

    The Shopping Cart Event Type DMO is a Data Cloud data model object (DMO) for a customer interaction with a shopping cart on a commerce site.

  • Shopping Cart Product Engagement DMO

    The Shopping Cart Product Engagement DMO is a Data Cloud data model object (DMO) for data captured from user actions, such as adding and removing items from a shopping cart.

  • Skill DMO

    The Skill DMO is a Data Cloud data model object (DMO) for the proficiency, competence, or expertise an employee has, which is valuable to the organization's mission.

  • SMS Publication DMO

    The SMS Publication DMO is a Data Cloud data model object (DMO) for the process that sends out a set of text (SMS) messages to multiple recipients.

  • SMS Template DMO

    The SMS Template DMO is a Data Cloud data model object (DMO) for a reusable, standard format for text (SMS) messages.

  • Software Application DMO

    The Software Application DMO is a Data Cloud data model object (DMO) for a program or group of programs designed for end users, such as a shopping application, and the associated permission settings.

  • Survey DMO

    The Survey DMO is a Data Cloud data model object (DMO) for a structured set of questions that collects information or feedback from respondents.

  • Survey Invitation DMO

    The Survey Invitation DMO is a Data Cloud data model object (DMO) for an invitation sent to a participant to complete a survey.

  • Survey Question DMO

    The Survey Question DMO is a Data Cloud data model object (DMO) for a specific question in a survey.

  • Survey Question Response DMO

    The Survey Question Response DMO is a Data Cloud data model object (DMO) for a participant's answer to a specific question.

  • Survey Question Section DMO

    The Survey Question Section DMO is a Data Cloud data model object (DMO) for a section in a survey, such as the title or multiple choice selections.

  • Survey Response DMO

    The Survey Response DMO is a Data Cloud data model object (DMO) for an answer to a survey question.

  • Survey Subject DMO

    The Survey Subject DMO is a Data Cloud data model object (DMO) for the association of a survey with another object, such as an account or a case.

  • Survey Version DMO

    The Survey Version DMO is a Data Cloud data model object (DMO) for a version of a survey.

  • User DMO

    The User DMO is a Data Cloud data model object (DMO) for an account, a person, or a machine that can log in and use the deployed software system.

  • User Group DMO

    The User Group DMO is a Data Cloud data model object (DMO) for a grouping of system users with common characteristics to simplify the granting of privileges and access to resources.

  • Voucher DMO

    The Voucher DMO is a Data Cloud data model object (DMO) for a document that authorizes the disbursement of cash or credit for a purchase or expense.

  • Voucher Definition DMO

    The Voucher Definition DMO is a Data Cloud data model object (DMO) for the details about a voucher associated with a loyalty program.

  • Web Search Engagement DMO

    The Web Search Engagement DMO is a Data Cloud data model object (DMO) for web search engagement data.

  • Website Engagement DMO

    The Website Engagement DMO is a Data Cloud data model object (DMO) for data associated with website engagement, such as views or clicks.