AMPscript Function Reference

AMPscript is a scripting language for Marketing Cloud Engagement and Marketing Cloud Next. With AMPscript, you can integrate the data in your customer database with your marketing content. This integration helps you send highly personalized messages across all communication channels, including email, SMS, and mobile app messaging. In Marketing Cloud Engagement, you can also use AMPscript to create customized landing pages and microsites.

This document contains reference information for AMPscript functions. For an overview of AMPscript syntax, click the Guides tab.