Msg()

Returns the content of a mobile-originated (MO) message. A mobile-originated message is a message sent from the mobile device of a subscriber to your SMS phone number. Compare MO messages to mobile-terminated (MT) messages, which are messages that you send to a subscriber’s mobile device.

You can only use this AMPscript function in MobileConnect. You can’t use this function in email messages, landing pages, or other content types.

Marketing Cloud Engagement	✅ Yes
Marketing Cloud Next	❌ No

The Msg() function accepts one parameter. The only accepted value for the parameter is 0.

This function returns the complete content of a message that was sent to you by a subscriber (an MO message).

If an MO message contains the text “OFFER John Smith”, the example code returns the entire body of the message.

• Nouns
• Noun()
• Verb
• MMS_Content_URL()