Verb
Returns the keyword from a mobile-originated (MO) message. A mobile-originated message is a message sent from the mobile device of a subscriber to your SMS phone number. Compare MO messages to mobile-terminated (MT) messages, which are messages that you send to a subscriber’s mobile device.
You can only use this AMPscript function in MobileConnect. It doesn’t work with email messages, landing pages, or other content types.
| Marketing Cloud Engagement | ✅ Yes |
| Marketing Cloud Next | ❌ No |
The Verb function doesn’t accept any parameters. You can only use this function together with Msg().
This function parses a message that was sent to you by a subscriber (an MO message) and returns the keyword.
If the keyword is “OFFER” and an MO message contains the text “OFFER John Smith”, the example code returns “OFFER”.