Verb

Returns the keyword from a mobile-originated (MO) message. A mobile-originated message is a message sent from the mobile device of a subscriber to your SMS phone number. Compare MO messages to mobile-terminated (MT) messages, which are messages that you send to a subscriber’s mobile device.

You can only use this AMPscript function in MobileConnect. It doesn’t work with email messages, landing pages, or other content types.

Important

Availability 

Marketing Cloud Engagement ✅ Yes
Marketing Cloud Next ❌ No

Syntax 

1Msg(0).Verb

The Verb function doesn’t accept any parameters. You can only use this function together with Msg().

Usage 

This function parses a message that was sent to you by a subscriber (an MO message) and returns the keyword.

1%%[
2  Var @incoming_message_verb
3  Set @incoming_message_verb = Msg(0).Verb
4]%%
5
6<p>%%=v(@incoming_message_verb)=%%</p>

If the keyword is “OFFER” and an MO message contains the text “OFFER John Smith”, the example code returns “OFFER”.

See Also