Returns the keyword from a mobile-originated (MO) message. A mobile-originated message is a message sent from the mobile device of a subscriber to your SMS phone number. Compare MO messages to mobile-terminated (MT) messages, which are messages that you send to a subscriber’s mobile device.

You can only use this AMPscript function in MobileConnect. You can’t use this function in email messages, landing pages, or other content types.

The Verb function doesn't accept any parameters. You can only use this function together with Msg().

This function parses a message that was sent to you by a subscriber (an MO message) and returns the keyword.

If the keyword is “OFFER” and an MO message contains the text “OFFER John Smith”, the example code returns “OFFER”.