Content Builder API

Content Builder is a single cross-channel repository for marketing content, such as emails, images, text, and other documents.

Marketing developers, service providers, and third-party developers can create and manipulate marketing content using the Content Builder REST API.

The API uses the term "asset" to refer to all types of marketing content. Assets are hierarchical. An asset can be a message that contains a template, which is itself an asset. The template can contain slots, which are also assets. Assets are stored in both ElasticSearch and in SQL Server; ElasticSearch provides a fast document retrieval engine, while SQL Server provides the reliability Salesforce is famous for. Use the asset model described in this documentation to create, update, delete, query for, and publish assets.

These tables include the most commonly used REST resources that make up the Content Builder API.

HTTP Method	Resource	Description
POST	/asset/v1/content/assets/query	Gets an asset collection by advanced query.
GET	/asset/v1/content/assets/{id}	Gets an asset by ID.
POST	/asset/v1/content/assets	Inserts an asset.
PUT	/asset/v1/content/assets/{id}	Updates a full asset.
PATCH	/asset/v1/content/assets/{id}	Updates part of an asset deleted in the last 30 days.
DELETE	/asset/v1/content/assets/{id}	Deletes an asset.
GET	/asset/v1/content/assets/{id}/file	Gets the binary file for an asset.
GET	/asset/v1/content/assets/salutations	Gets the default header and footer for an account.
GET	/asset/v1/content/assets/{id}/salutations	Gets the header and footer for a message.
GET	/asset/v1/content/assets/{id}/channelviews/{viewname}	Returns the requested channel view's compiled HTML for the asset.
POST	/asset/v1/content/categories	Inserts a category.
GET	/asset/v1/content/categories	Gets a collection of categories.
GET	/asset/v1/content/categories/{id}	Gets a category by ID.
PUT	/asset/v1/content/categories/{id}	Updates a category by ID.
DELETE	/asset/v1/content/categories/{id}	Deletes a category by ID.