Getting Started with Pardot APIs

Getting started with Pardot's APIs can be daunting, especially if you're not an experienced developer. This tutorial walks you through a few real-life tasks so you can start automating and extending Pardot.

In this guide:

  • We implement authentication using an OAuth2.0 flow.
  • Make some example calls and complete a basic task.

Before you begin, make sure you have:

  • A Salesforce admin to create a connected app and gather information.
  • A Salesforce user with SSO enabled for Pardot.
  • A configured Pardot Business Unit.
  • Selected which OAuth flow works best for your case. This tutorial uses the Web Server OAuth flow.

This tutorial requires background knowledge of connected apps and authentication. If you're unfamiliar with these topics, we strongly recommend that you check out these resources first:

After you familiarize yourself with the basics, come back to this tutorial.

Warning

The calls you make during this tutorial have the potential to impact both your Salesforce and Pardot settings and data. If you’re just testing the API, make sure that you’re using a sandbox account. If you’re using this tutorial to set up your production account, use caution.

Authentication

To authenticate to use Pardot APIs, you must use an SSO-enabled Salesforce user who has Pardot access, and an OAuth flow with a connected app. Implementing authentication can be tricky, so we walk through an example here.

Step 1: Create the Connected App

The first step in authentication is creating a connected app. A connected app is a framework that enables an external application to integrate with Salesforce using APIs and standard protocols like OAuth. Connected apps use these protocols to authenticate, authorize, and provide single sign-on (SSO) for external apps. To put it simply, a connected app represents an integration.

To set up a connected app, have a Salesforce admin follow these steps:

  1. From Salesforce Setup, in the Quick Find box, enter App Manager, and then select App Manager.
  2. Click New Connected App.
  3. Name the connected app, and enter contact details for the app owner.
  4. In the API section, select the Enable OAuth Flows.
  5. Enter a Callback URL. The callback URL is used to redirect users after authentication in browser-based flows. In this example, we use https://my.example.com/myapp. If you’re using a browser-based flow (such as Web Server Flow or User Agent Flow), the URL must match the URL you pass as a callback to OAuth endpoints. If you aren’t using a browser-based flow, the URL entered isn't used.
  6. Under Selected OAuth Scopes, add Access Pardot services, which give the app access to Pardot. For more complex scenarios, such as using refresh tokens, select other scopes as well.
  7. Save the connected app.

This just scratches the surface of connected apps. If you’d like to learn more, like how to restrict access to certain users, check out these resources:

Step 2: Gather Important Information

Now that you have a connected app, let’s gather some important information you need handy to finish setting up authentication.

The primary details are:

  • Connected App Consumer Key: a unique identifier for your connected app.
  • Connected App Consumer Secret: a password for the connected app.
  • Business Unit IDs: Because a Salesforce org can have multiple business units, the ID routes the API request to the correct business unit. You need the ID even if you have only one business unit.
  • Salesforce User: A Salesforce user with SSO enabled for Pardot.

Since all this information is sensitive, carefully consider how to securely share these details with other team members.

Find the Consumer Key and Secret

  1. From Salesforce Setup, in the Quick Find box, enter App Manager, and then select App Manager.
  2. Go to your connected app and select View.
  3. Copy your consumer key.
  4. Reveal and copy your consumer secret.

Find the Pardot Business Unit IDs

  1. From Marketing Setup, in the Quick Find box, enter Pardot, and then select Pardot Account Setup.
  2. Copy the business unit ID for the Pardot instance you want to use.

Choose the Integration User

For the integration user, we recommend that you create a unique user for each specific app integration. The user must be SSO-enabled and have access to Pardot.

Step 3: Implement OAuth Flow

Salesforce has several OAuth flows to meet your unique security and integration needs. In this tutorial, we use the Web Server OAuth flow. This flow is ideal for when you don't want to store the end user's credentials in your system. To learn more about your options and how to choose the best OAuth flow for your integration, check out Salesforce OAuth Help Documentation.

  1. Have your integration direct the user to Salesforce’s OAuth authorization endpoint:

    https://login.salesforce.com/services/oauth2/authorize?response_type=code&client_id=CLIENT_ID&redirect_uri=https://my.example.com/myapp

    • Replace CLIENT_ID with your connected app consumer key.
    • Replace https://my.example.com/myapp with your redirect URI.
  2. If the user doesn't have an active session, they’re prompted to log into Salesforce.

  3. The user grants the app permission.

  4. After the user has logged in and allowed the app, Salesforce redirects you back to the redirect_uri passed in to the authorize endpoint:https://my.example.com/myapp?code=<CODE>

  5. Your server-side code exchanges this code for an access token by making a POST request to the Salesforce OAuth token endpoint:

  1. After Salesforce validates the connected app credentials and authorization code, the endpoint responds with an access token:

The access token can be used to make calls to the Pardot API. The code was exchanged for the access token on the server side and not from the user’s browser. Because of how the code was exchanged, there's no opportunity for malicious JavaScript to steal the access token.

After you've implemented authorization, you can start working with Pardot APIs.

Working with the API

The Pardot API lets your application access current data within Pardot. Through the API, you can perform several common operations on Pardot objects including the following:

  • create: Creates an instance of the object with the specified parameters.
  • read: Retrieves information about the specified object.
  • query: Retrieves objects that match specified criteria.
  • update: Updates elements of an existing object.
  • upsert: Updates elements of an existing object if it exists. If the object doesn’t exist, one is created using the supplied parameters.

Developers must authenticate using a Salesforce OAuth endpoint or the Pardot API login endpoint before issuing Pardot API requests. Refer to the Authentication section for details about this procedure.

Keep in mind a few considerations when you perform requests. For update requests, only the fields specified in the request are updated. All others are left unchanged. If a required field is cleared during an update, the request is declined.

Request Format

All requests to the API must:

  • Use either HTTP GET or POST. Version 5 also supports PUT and DELETE requests.
  • Pass access token in an HTTP Authorization header.
  • Pass Pardot Business Unit ID in an HTTP Pardot-Business-Unit-Id header.
  • Use the correct URL for your Pardot environment.

Our First GET Request

In this example, we want to get a list of all custom fields in a business unit.

Before you begin, make sure you've authenticated and have a valid access token. For simplicity in this example, these calls are written in HTTP.

Breaking Down the Request

Let's break down the call and identify its parts, starting with the uniform resource identifier (URI). GET 'https://<ENVIRONMENT_URL>/api/<OBJECT>/version/<API_VERSION>/do/<OPERATION>?format=<FORMAT>

  • Environment URL: In the example, we use pi.pardot.com, but you use the URL that matches your environment type. Demos, developer orgs, and sandbox environments are hosted on the domain pi.demo.pardot.com. Training and production environments are hosted on the domain pi.pardot.com.
  • Object: The object we're requesting data for. In our example, we're querying the CustomField object.
  • API version: The version of the API you're using. Here, we use v4.
  • Operation: The operation you're performing. Here, we use query.
  • Format: The output format, either XML or JSON. Here, we use json.

Now that we've explained the URI, let's examine the header lines in the call.

  • 'Authorization: Bearer <ACCESS TOKEN>' lets Pardot know that you’ve authenticated and have permission to access data.
  • 'Pardot-Business-Unit-Id: <BUSINESS UNIT ID>' lets Pardot know which business unit you want data from.
  • Host: The URL for your Pardot environment.

Breaking Down the Response

The call returns the business unit's custom fields and their metadata.

Learn more about each object's fields in the Object Field Reference documentation.

Our First POST Request

Warning: If you’re following along with your Pardot account, this next example creates a list in your account. Either use a sandbox account, or tailor the example to fit your needs.

In this example, we create a list for a spring nurturing campaign.

Before you begin, make sure you've authenticated and have a valid access token.

Breaking Down the Request

We went over the URI and the authorization and business unit headers in the GET example. Let's cover the other components:

  • Content-Type: application/x-www-form-urlencoded: Lets the server know what kind of data the request includes.
  • name=Spring Leads Nurture: Sets the list's internal name to "Spring Leads Nurture".
  • title=Spring Leads: Titles the list "Spring Leads".
  • description=A list to nurture spring leads: Adds a text description to the list.

Breaking Down the Response

When we send this request to the server, Pardot responds by creating a list with the criteria that we specified. The response looks like this:

Going Further

Let's take the example a step further and add a prospect to our new list. Remember that completing this task changes data in Pardot, so proceed with caution.

Before you begin, make sure you've authorized and have a valid access token. For simplicity in this example, we make these calls in our command-line interface using cURL.

First, copy the list ID for the list you want to add a prospect to. Then, find the IDs for the prospect you want to add to the list. You can use query on the Prospect object to get ID.

  • List ID: 1000
  • Prospect ID: XXXXX

Notice that the URI includes the prospect's ID: XXXXX. When we send this request, Pardot adds that prospect to the list with the ID 1000.

What's Next

That's a wrap! Now that you've made some basic calls, we hope you feel confident about using Pardot APIs to extend and automate your business!

More Resources

Salesforce Documentation:

More Help