Marketing Cloud Personalization Data Analytics

Through its normal operations, Marketing Cloud Personalization tracks and measures customer and prospect engagement across a company’s many channels at both the individual and business account levels. The data tracked by Personalization includes digital interactions, active time spent, preferences, intent, purchases, referring source, browser, geolocation, survey responses, weather, and other indicators or measures of engagement and behavior.

Personalization supports analytics on the data it tracks through our Data Warehouse. The data warehouse allows data scientists and business data analysts to use Business Intelligence (BI) tools to analyze and report on this valuable data without impacting the performance of Personalization or the company website. Leveraging data analytics capabilities on the Personalization data warehouse, companies can better understand their customers, evaluate their campaigns, personalize content, create content strategies, develop better products, and more.

Data Warehouse Specifications

The articles in this section provide the specifications for the Personalization data warehouse, including: