Marketing Cloud Personalization Event API
The Marketing Cloud Personalization Event API allows sources to send event data to the Personalization platform to be processed in the event pipeline, which then returns Campaigns that can be served to the end user. The Event API also allows for authenticated requests, returning internal Campaign data.
Don’t use the Event API to handle mobile application events. The Personalization Mobile SDK has separate functionality used for mobile app event processing, with built-in features that are currently unavailable through the Event API.
The event schema used to structure event data in the Personalization platform depends on the Salesforce Interactions SDK namespace you use. For more information about the event schemas and available event options in each namespace, see:
- Interaction Event Options in the
SalesforceInteractionsNamespace - Event Options in the
EvergageNamespace
For information about standard HTTP methods and JSON-formatted objects that you can use in the Sitemap and other event sources to interact with the Personalization platform, see Event API Requests.