The best part of my day is when I can start it by using my favorite four-letter-word. Yes, that’s right, I’m talking about FREE. Today, we are excited to announce a FREE conference Developers @ Connections, happening September 23-25 in Indianapolis, in conjunction with Connections, the digital marketing event of the year headlined by Marc Benioff. And, it’s not just a free developer conference covering the hottest cloud platform and languages, developers will get a peak into the next-generation of apps and vision for how to build experience-based apps. Space is limited though – sign up now!

Why is Developers @ Connections not to be missed?

For any of us that has spent time in the salesforce ecosystem, we’ve become familar with the importance of business level platform services – create an object and instantly have an API available, create workflow and rules with the click of a button, and much more. This is the power of platform as a service, and Salesforce1. You no longer worry about infrustructure, period.

With the age of mobile-first, and the shift from transactions to experiences, the need for a platform like Salesforce1 is even more critical. Business level services are being extended to provide experience-based services to support the demands on marketing and CMOs. In fact, Gartner predicts that by 2017 CMOs will more on IT than CIOs! Until now, the third core services in the Salesforce1 platform – ExactTarget Fuel – has been a bit of an unknown for most Salesforce developers.

It’s time to change this!

Over the next few months, culminating in Dreamforce, you will see the vision of the ExactTarget Marketing Cloud and ExactTarget Fuel as an incredibly powerful platform offering game changing marketing services and API to reinvent what we think of when building apps for your customers.

Our first step in this journey is to invite you to Developers @ Connections. And, did I say it was FREE?? Sign up now before space fills up, and you end up sitting at your desk watching the twittersphere blow up with amazing announcements, a bunch of new never-before-seen workbooks, and, of course, limited edition schwag.

Developers @ Connections will bring together, Heroku, ExactTarget Fuel, and all the hottest developer languages and frameworks like NPM, Node.js, Ionic, and Ruby to show you how you can build killer experience-based apps. In a word, it’s going to be epic!

Join us! We’d love to see you there!


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