Calling all trailblazing Salesforce Developers! Get ready to experience the largest and most trusted AI event in the world — Dreamforce 2024. We’ve put together a jam-packed, three-day experience like none other, so prepare to enter a world of innovation, learning, and connection.
We know you’re eagerly counting down the days until Dreamforce 2024 begins, and this guide can help you plan your perfect Dreamforce experience. Across the Trailblazer Forest, Developer Track, and Hands-on Training, there are more technical sessions and opportunities for Salesforce Developers than ever before.
Let’s get started!
Three key sessions to attend
The following “must-see” sessions for developers include two visionary keynotes and an exciting roadmap discussion. If you’re attending Dreamforce in person, be sure to add them to your agenda, or else follow the livestream on Salesforce+.
Developer Keynote: Built By Devs for Devs
Conclude your Dreamforce with a technical deep dive hosted by Christophe Coenraets, SVP of Trailblazer Relations. See the latest in AI, data, and dev tools on Agentforce with live demos – built just for you.
📅 Mark your calendars: September 19 at 2:30 p.m. PT
❗Add to your agenda
Main Keynote: Dreamforce 2024
Learn how every business can become an AI enterprise. The main keynote, hosted by Marc Benioff, Chair, Chief Executive Officer and Co-Founder of Salesforce, on Day 1 of Dreamforce is the event you won’t want to miss, whether you’re on-site in San Francisco or watching from home on Salesforce+.
📅 Mark your calendars: Tuesday, September 17 at 10 a.m. PT
❗Add to your agenda or join on Salesforce+
True to the Core at Dreamforce 2024
Hear Co-Founder and CTO Parker Harris and product leaders share highlights from our product roadmap — followed by a live Q&A. This is a great session to ask questions and get answers directly from our product experts. One thing that will remain “core” to True to the Core is that there will be lots of questions!
📅 Mark your calendars: Thursday, September 19 at 10:30 a.m. PT
🎤 Featured speakers:
❗Add this session to your agenda or join on Salesforce+
Get hands-on in the Trailblazer Forest
After you pick up your Dreamforce conference badge in Moscone West, stick around on the first floor to enter the Trailblazer Forest, the home for our technical Trailblazers: developers, admins, architects, and more. Here you will find deep-dive technical sessions, hands-on learning and training opportunities, and the latest product demos led by Salesforce experts.
Here are just some of the key spots you’ll want to look out for in the Trailblazer Forest.
Put your skills to the test in Developer Grove 🌲
Developer Grove is the home for developers during Dreamforce and a great place to begin your three-day learning journey!
Visit Developer Grove to install the Coral Cloud sample app in your own org and explore Agentforce and Data Cloud. Receive an exclusive Dreamforce hat for completing the challenge (while supplies last).
Build your first Agent in Camp Trailhead: Agentforce Hands-On 🤖
Stop by Camp Trailhead: Agentforce Hands-On to build your first Agent with Agentforce in 20 minutes or less. Earn an exclusive Agentforce T-shirt for completing the Agentforce badge (while supplies last). This is the destination to be to get hands-on with Agentforce.
#BuiltWithEinstein 🧠
Located directly next to Developer Grove, #BuiltWithEinstein is your destination to get hands-on with Agent Builder and Prompt Builder, and get inspired to bring helpful use cases to your own company.
Head to the Idea Wall to showcase your practical use cases and get inspiration from the ideas of your peers. Then, take the #BuiltWithEinstein challenge to show off your skills and earn a prize. Be the fastest to complete the challenge to earn a spot on the leaderboard and a prize pack!
AI + Data Theater 🎤
The AI + Data Theater is located across the walkway from Developer Grove and will have four repeating technical sessions that developers will want to attend, including:
- Unify, Harmonize, and Activate All Your Data with Data Cloud
- Build Trusted Generative AI Solutions with Prompt Builder
- Build Agents with Agentforce
- Build the Future with Agentforce
Skill up on the Developer Track
The Developer Track offers a mix of 20-minute theater sessions and 45-minute breakout sessions. In theater sessions, you’ll experience a concise and informative session introducing a specific topic. Whether it’s tips and tricks or a how-to presentation, you’ll get the essentials in a quick and engaging manner. In the breakout sessions, we’ll be focusing on a specific product or solution followed by a Q&A. For a more thorough exploration of technical aspects, join our 75-minute Deep Dive breakout sessions.
Developer Track sessions tell stories about business challenges, their solutions, and the results achieved that showcase customer satisfaction. You will leave these sessions geared up to take what you learned back to your own company and implement some of the helpful solutions you’ve learned about.
Expect to take away best practices, deep technical knowledge, and plenty of inspiration. And there’s something for everyone, no matter which topics you’re passionate about! There will be sessions for all levels (beginner, intermediate, advanced) across all features and topics.
To find these sessions in the Dreamforce session catalog, select “Role” in the left navigation and check “Developer” to see all sessions tagged for developers. Join us at the Developer Theater in Trailblazer Forest, directly next to Developer Grove, for key developer sessions.
Can’t-miss technical sessions to add to your agenda ✏️
Apex: What’s New and What’s Coming
What to expect: In this session, led by the Apex product manager, explore recent features, like dynamic formulas and Apex cursors, and get a sneak peek into the upcoming Apex enhancements.
Featured speaker: Daniel Ballinger
❗Add this session to your agenda
Build Advanced AI-Powered Apps with Code
What to expect: Learn how to create advanced AI-powered apps by using the Connect API to manage prompt templates, or interacting with large language models through the new Models API, either via REST or Apex.
Featured speakers: Maham Hassan, Alba Rivas
❗Add this session to your agenda
Build on Data Cloud and Einstein with Our New Tools and APIs
What to expect: Data Cloud and Einstein capabilities are rapidly expanding, and so are our toolset and APIs. Join this session for a tour of the tools and APIs for building data and AI-powered apps and integrations.
Featured speaker: Philippe Ozil
❗Add this session to your agenda
Deep Dive into Einstein for Developers
What to expect: Learn how Einstein for Developers is incorporating new features to make you a more productive developer. Listen to lessons learned from a year of using it, and discover the feature roadmap.
Featured speakers: Ananya Jha, Branden Bellanca, Sebastian Wittenstein
❗Add this session to your agenda
Discover the Future of Salesforce Development: Roadmap & Q&A
What to expect: Explore new tools to enhance your developer experience. Salesforce product managers will share the roadmap for AI development agents, RAG, and DevSecOps, and answer questions in this interactive session.
Featured speaker: Ananya Jha
❗Add this session to your agenda
Discover What Developers Must Know About Data Cloud
What to expect: Explore how to query Data Cloud objects using SQL and SOQL; see how Data Cloud APIs provide seamless access to unified data; and discover what else developers need to know about Data Cloud.
Featured speakers: Aditya Naag Topalli, Dave Norris
❗Add this session to your agenda
Dive Deep into Advanced Apex Best Practices
What to expect: Master trigger recursions, asynchronous patterns, concurrency scaling, exception logging, and other advanced Apex best practices for building enterprise apps.
Featured speakers: Daniel Ballinger, Mohith Shrivastava
❗Add this session to your agenda
Dive Deep into Advanced LWC Best Practices
What to expect: Learn tips and best practices from passionate experts for coding, debugging, and optimizing performance of your Lightning Web Components to achieve faster, effective, and maintainable development.
Featured speakers: Jason Ye, Bhargav Venkataraman
❗Add this session to your agenda
Fine-Tune Your LLMs on Data Cloud
What to expect: Explore how to leverage Einstein generative AI and Data Cloud to tailor powerful large language models (LLMs) to your specific business needs.
Featured speaker: Daryl Martis
❗Add this session to your agenda
Introduction to Copilot for Admins and Developers
What to expect: In this introduction to Einstein Copilot, see how admins and developers can equip copilots with custom actions created with Salesforce Flow, Apex, and External Services to take advantage of its power.
Featured speakers: Josh Birk, Akshata Sawant
❗Add this session to your agenda
LWC and Mobile: What’s New and What’s Coming
What to expect: Dive into Lightning Web Components innovations, including enhanced local development, template expressions, TypeScript support, state management and ESLint rules, and validators for mobile offline.
Featured speakers: Alice Oh, Irfan Syed
❗Add this session to your agenda
Platform Integration: What’s New and What’s Coming
What to expect: Discover what’s new for APIs, eventing, external services, data virtualization, named credentials, and more from Salesforce product managers.
Featured speakers: Ross Belmont, Tyson Read, Jeremy Westerman, Andrea Guzman, Raj Advani
❗Add this session to your agenda
Select the Ideal LLM: A Practical Guide for Admins and Devs
What to expect: Tame the LLM landscape. We’ll clarify key factors (context window size, speed) and present our new CRM benchmark for comparing accuracy, cost, and safety for practical model selection insights.
Featured speaker: Charles Watkins
❗Add this session to your agenda
Use Generative and Predictive AI with Data Cloud
What to expect: Learn how to use Model Builder to build predictive linear regression models and connect to a variety of large language models to make the most of your Data Cloud data.
Featured speaker: Danielle Larregui
❗Add this session to your agenda
Enhance App Performance with Scale Center and ApexGuru
What to expect: Learn how to boost your Salesforce org performance using Scale Center and ApexGuru. Identify and resolve row locks, concurrent Apex, and CPU issues with ApexGuru’s expert code recommendations.
Featured speakers: Karishma Lalwani, Mohith Shrivastava
❗Add this session to your agenda
More things to look out for 👀
Trailblazer Celebration — September 17
We are bringing back the fun on Day 1 of Dreamforce. Join us in the Trailblazer Forest from 5:00-6:30 p.m. on Tuesday, September 17 for extended hours across the floor, along with light food and drinks.
Dreamfest — September 18 🎸
Dreamfest is the official celebration of Dreamforce and the UCSF Benioff Children’s Hospitals’ Concert for Kids. This event brings together everyone for an amazing night of entertainment, networking, and fun. Dreamfest will be held on Wednesday, September 18 from 6-9:30 p.m. at Oracle Park.
Dreamfest is included with your in-person Dreamforce registration. All you need to attend is your Dreamforce conference badge and a government-issued ID.
Hands-on Training
Learn by doing! Dive deep into technical learning by joining a hands-on training session at the Marriott Marquis. Gain skills through expert-led exercises on topics like Agentforce, Data Cloud, Lightning Web Components, and more. Be sure to reserve your spot in advance for these sessions.
Explore the Admin and Architect Tracks
Looking to diversify your agenda at Dreamforce this year? Check out all of the code and low-code sessions on the Admin track and the Architect track.
For more information on each, read the Admin’s Guide to Dreamforce 2024, Dreamforce Design Sessions, or the Architect’s Guide to Dreamforce 2024.
Quick Dreamforce tips 📝
Accessible Guide to Dreamforce
Learn what to expect at Dreamforce this year from a first-person explanation of the event, plus find important information for attendees with accessibility needs or concerns.
Get even more Dreamforce content on Salesforce+
Can’t make it to Dreamforce in person? Select keynotes and sessions will be live-streamed on Salesforce+ during all three days of the event. There will be 72 hours of live broadcast, featuring exclusive digital content, interviews with experts, behind-the-scenes moments, and more. In addition to the live experience, 300+ on-demand episodes will be available for viewing after Dreamforce ends.
Register for Salesforce+ now to get access to all of the exclusive content.
Get ready for Dreamforce 2024! ✅
Dreamforce 2024 will be here before you know it! Take these steps now to prepare for the big event.
- Register to attend Dreamforce if you haven’t already.
- Add the Admin and Developer Keynote to your agenda.
- Get hands-on training to prepare for the AI event of the year in five key Trailblazer Quests. Complete one or more of the designated Quests by 11:59 p.m. PT on September 16, 2024 to unlock an exclusive community badge and enter for a chance to win* big! See each quest page for prizes and the Trailhead Quests page for full details. (*Official rules apply).
- Download the Salesforce Events app in the App Store or Google Play Store to keep track of everything in your agenda in one easy-to-access place.
- Connect with your peers in the Salesforce Developers Trailblazer Community Group.
- If you’re not attending in person, be sure to register for the Salesforce+ experience.
- Follow Salesforce Developers on X and LinkedIn for more updates.
About the author
Kaitlin Benz is the Developer Marketing Communications Lead at Salesforce. She’s most passionate about storytelling, podcasts, and vegan food. Find her on LinkedIn.