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Integrating with Sales and Marketing
Send upgrade notifications
Create an email template for notifying customers that an upgrade is available.
Send license expiration notifications
Create a workflow rule that automatically emails the sales representative or account manager before the license expires. To do this, create an email template for the notification. Then, create a workflow rule with a filter that specifies a time period (month) before the Expiration date. Finally, associate the workflow rule with a workflow alert that sends an email to the appropriate team member or sales representative. You should configure the rule so that your sales representative and the customer have sufficient time to explore contract renewal options before the license expires. It is also a good idea to send emails to customers warning them of license expiration.
Retain customers
Create a workflow rule that automatically emails a customer service representative or customer retention specialist when the package is no longer installed in that organization. To do this, create an email template for the notification. Then, create a workflow rule with a filter that specifies that the License Status equals “Uninstalled”. Finally, associate the workflow rule with a workflow alert that sends an email to the appropriate team member or customer retention specialist.
Use the API to find licensed users
You can use the isCurrentUserLicensed method to determine if a user has a license to a managed package. For more information, see the Apex Developer's Guide.