Salesforce (the product)

When you refer to the Salesforce product, always capitalize the name; never refer to the product as Salesforce.com, which is the company name.

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You can view and work with your Salesforce records directly in Microsoft® Outlook® using Salesforce for Outlook.	You can view and work with your Salesforce.com records directly in Microsoft® Outlook® using Salesforce for Outlook.
Salesforce includes prebuilt applications (or “apps”) for customer relationship management (CRM) ranging from sales force automation to partner relationship management, marketing, and customer service.	Salesforce.com includes prebuilt applications (or “apps”) for customer relationship management (CRM) ranging from sales force automation to partner relationship management, marketing, and customer service.

Learn the guidelines for referring to the company name, salesforce.com.

Salesforce.com Style Guide for Documentation and User Interface Text