Force.com SOQL and SOSL Reference

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Reserved Characters

Reserved characters, if specified in a SELECT clause as a literal string (between single quotes), must be escaped (preceded by the backslash \ character) in order to be properly interpreted. An error occurs if you do not precede reserved characters with a backslash.

The following characters are reserved:
1' (single quote)
2\ (backslash)

For example, to query the Account Name field for “Bob's BBQ,” use the following SELECT statement:

1SELECT Id
2FROM Account
3WHERE Name LIKE 'Bob\'s BBQ'