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Installs (Get It Now) Report

The Installs (Get it Now) report shows how your listing is performing based on the number of installs.

The available metrics are:
  • Get It Now Clicks
  • Install Confirmation Clicks
  • Conversion rate—The total number of install confirmation clicks divided by the total number of Get It Now clicks, shown as a percentage out to two decimal places.
The table includes:
  • Date
  • Get it Nows—The total number of Get It Now clicks for this listing on the date.
  • Installs—The total number of Install clicks for this listing on the date.
  • Click-to-Install Ratio—The total number of Install clicks for this listing on the date divided by the total number of Get It Now clicks on the date, shown as a percentage out to two decimal places.