Introducing the Salesforce1 Platform

This approach to unlocking mobile app development for organizations is built for today’s needs: mobile and social solutions delivered in days or weeks. Apps are driven by metadata and intelligently provide context to the user experience. These apps deliver information-based mobile device features: addresses can be plotted on maps, phone numbers can be dialed with a simple tap, feed-centric workflows can be created, and much more.

Business users and administrators can develop apps with clicks, not code, complete with powerful workflow rules, approval processes, and dynamic user interfaces. Unlike other solutions where business users often create independent applications in which IT has little visibility into their security or reliability, Salesforce1 gives administrators the tools to centrally manage apps without limiting the business’s need to innovate.

Designed for scale with open APIs for extensibility and integration, and powerful developer tools, there’s no limit to what developers and ISVs can build on the platform. Salesforce1’s flexible development models let every administrator or developer create custom apps that are supported by mobile back-end services and a unique, yet familiar, mobile user experience. ISVs developing on the Salesforce1 Platform can develop apps that take advantage of advanced packaging and version management controls, complete enterprise marketplace capabilities with the AppExchange, and feed-first discovery of their apps within the Salesforce1 Platform.