Publishing an App on AppExchange

An AppExchange listing is your primary marketing tool for promoting your app. The more information you add to the listing, the easier it is for customers to find it. In the listing, you have the opportunity to describe your solution, pricing, support, and other details so that customers can determine if your app is right for them. You also have a chance to upload videos, whitepapers, and other content to help customers understand what your app delivers. Then, based on the information you provide, an AppExchange curator categorizes the listing into one or more business areas, like sales, marketing, or analytics.

After you’ve created a provider profile and uploaded your app, you can begin creating an app listing by clicking Create New Listing on the Publishing home page. You can only create one listing per app. There are several advantages to this approach. As the app provider, this approach makes it simpler for you to maintain and upgrade your app over its lifecycle. It also helps your app achieve a higher ranking, since the metrics Salesforce uses to rank apps, like page views, aren’t diluted across multiple listings. Customers benefit, too—your app is easier to find, all of your reviews are in one place, and there aren’t several similar listings to cause confusion.

Finally, before listing your app publicly, it must pass the AppExchange Security Review. This review ensures that your app or trial template is safe for customers to install.