Salesforce Style Guide for Documentation and User Interface Text
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Field Names
For topics that list all of the fields in a detail page, use the following standardized text: “An object name has the following fields, listed in alphabetical order.” If it includes fields that can be hidden in page layouts or field-level security, include the following standardized text: “Depending on your page layout and field-level security settings, some fields may not be visible or editable.”
Labels
Refer to user interface elements using the element's exact label, including any end punctuation, such as an ellipsis.
Example
Click Add... to browse for files on your local computer.
Capitalization
Use title-style capitalization for field names. Don't capitalize field when used as part of a name, unless in a heading or considered part of the proper name.
Example
Import your data into the Lead Source field.
Formatting
- In documentation, field names display in a monospace font.
- In user interface text, don't use special formatting when referring to field names.
- When listing fields with descriptions, use a table. Don't use a bullet list or definition list.
Custom Fields
When referring to a custom field that you recommend users create, use the same style conventions as when referring to a standard Salesforce field.
Prepositions
When referring to fields in relation to objects, use on instead of in.