Ghost Text

User interface text in a field that provides guidance for input. Ghost text is replaced by user input when the user types.

Example of ghost text reading, "Jot your thoughts here..."
Capitalization
Use sentence caps for ghost text, unless the text includes a reference to a UI element or other proper noun.
Ellipses
Use an ellipsis in ghost text to indicate that users can take action. Unless the ghost text ends with a question mark, end with an ellipsis.Note area
See Also