Salesforce Style Guide for Documentation and User Interface Text
jElements
Don't capitalize when used as part of a name, unless
in a heading or considered part of the proper name:
- database
- field
- file
- process
- program
- record
- report
- screen
- segment
- subtab
- tab
Refer to user interface elements using the element's exact label (including any end punctuation, such as an ellipsis). For example: Click Add... to browse for files on your local computer.