Salesforce Style Guide for Documentation and User Interface Text
jSorry
Use sorry only in error messages that result in serious problems for the user (for example, data loss, the user can’t continue to use Salesforce, or the user must get help from Customer Support to continue). Avoid apologizing if the issue occurred during normal Salesforce functions.
Example
- Avoid: Sorry, but you must supply a search string of at least two characters.
- Better: Sorry, but you must exit and log in again.