FAQ

Why shouldn’t I import rented names into Salesforce?

In general, rented names are not owned by your organization until the prospects respond to your campaign. After prospects respond, you can import their information into Salesforce as leads. If you imported all of the names first, you would have to delete any leads that did not respond to your campaign. A best practice is to encourage prospects to register for an offer and thereby opt into your campaign, for example, by completing a Web-to-Lead form.

What is the difference between the Data Import Wizard and the Campaign Update Wizard?

• Use the Data Import Wizard to import new names into Salesforce as leads and directly associate them with a campaign. This is only for new prospects.
• Use the Campaign Update Wizard to update the campaign response for existing Salesforce leads or contacts.