What’s the difference between the leads and license records my listing generates?

Leads and license records are generated by specific actions that a customer takes on your listing. If you’ve set up Web-to-Lead and enabled lead collection on your listing, leads are generated when a customer does any of the following: views a video or demo, clicks Learn More, takes a test drive, or installs your app or component. By contrast, license records are generated only when a customer installs your app or component. You must also have the License Management App enabled in your partner business org to receive licenses.