ISVforce Guide
jNewer Version Available
Make Your AppExchange Listing Effective
A great app, component, or consulting service deserves a listing to match. We gathered
feedback from customers and Salesforce
marketing experts to provide a list of tips to make your listing stand out.
Tell Customers, Then Show Them
An effective listing combines concise, customer-oriented writing with compelling visuals.
As you craft your listing, keep the following tips in mind.
- Emphasize a use case—When customers read your listing, they want to understand the problem you’re solving, whether they’re part of the target audience, and what makes your offering different. As you explain your solution, put things in terms the customer cares about. For example, if your component helps support reps resolve cases 10% faster, say so.
- Add screenshots, videos, and demos—Customers are more likely to interact with listings that have visuals. Most people like to at least see how something works before making a purchase.
- Make the listing easy to read—Like you, the typical AppExchange customer is busy. Help customers understand what’s important by making your listing easy to read. Keep sentences short and use formatting, like bullets, to draw attention to key points. If you’ve added screenshots or a video, use zooming and annotations to highlight features.
Aim for Clean and Simple Design
An effective listing tends to have a
clean and simple design. When making design decisions, keep the following tips in mind.
- Find a design reference—Before you create a logo, banner, or other graphic, find a design that you like and think about what it does well. For example, does it use a visually pleasing font? Keep these ideas in mind as you begin designing.
- Preview before publishing—The AppExchange lets you preview your listing before publishing, and you can see exactly how your offering will appear to customers. Put yourself in the customer’s shoes and ask, “If I saw this listing, would I feel comfortable buying this app or component?”