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Push Notification Limits

Push notification limits apply to test push notifications as well as to production notifications.

The limits described here are for core Salesforce push notifications. They do not apply to Marketing Cloud MobilePush notifications. For further information on Marketing Cloud usage, see developer.salesforce.com/docs/atlas.en-us.mc-sdks.meta/mc-sdks/mobile-push-sdk.htm.

Note

The maximum push notifications allowed for each mobile app associated with your Salesforce org depends on the type of app.
Mobile application type Maximum notifications per app per day
Provided by Salesforce (for example, Salesforce for iOS) 50,000
Developed by your company for internal employee use 35,000
Installed from the AppExchange 5,000

Only deliverable notifications count toward this limit. For example, consider the scenario where a notification is sent to 1,000 employees in your company, but 100 employees haven’t installed the mobile application yet. Only the notifications sent to the 900 employees who have installed the mobile application count toward this limit.

Each test push notification that is generated through the Test Push Notification page is limited to a single recipient. Test push notifications count toward an application’s daily push notification limit.