What Is the AppExchange?

How Does the AppExchange Work?

An AppExchange listing is your primary marketing tool for promoting your app or component. In the listing, you can describe your solution, pricing, support, and other details so that customers can determine if your offering is right for them. You also have a chance to upload videos, white papers, and other content to help customers understand what you are delivering. Based on the information you provide, an AppExchange curator categorizes the listing into one or more business areas, like sales, marketing, or analytics.

After you’ve created a provider profile and uploaded your package, you can create a listing. You can create only one listing per app or component. This approach has several advantages. As the provider, it’s easier to maintain and upgrade your offering over its lifecycle. Having one listing also helps you achieve a higher ranking, because the metrics that the AppExchange uses to rank apps and components, like page views, aren’t diluted across multiple listings. Customers benefit, too, because your offering is easier to find, all your reviews are in one place, and there aren’t several similar listings to cause confusion.

Who Can Use the AppExchange?

Anyone can browse listings and test-drive apps or components. You need the “Download Packages” permission to install apps or components. To create a package and upload it to the Partner Community, you must have “Create Packages” and “Upload Packages” permissions. To create and publish a listing, you must have the “Manage Listings” permission.