Model Data

Learn about Data Cloud standard data model objects (DMOs) found in the Customer 360 Data Model.

Customer 360 Data Model

Customer 360 Data Model is Data Cloud standard data model used to aid in data modeling and extensibility across platforms.

Data Model Objects (DMOs)

Data model objects (DMOs) are groupings of data created from data streams, insights, and other sources. They’re physical and virtual views of a data lake objects (DLOs). DMOs can be standard or custom, based on business need.

In this documentation, we include information about the standard DMOs found in Data Cloud including fields, descriptions, and relationships.

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Account DMO
The Account DMO is a Data Cloud data model object for how a party wants to interact with your company.
Account Contact DMO
The Account Contact DMO is a Data Cloud data model object for an individual who has a role specific to an account.
Affiliation DMO
The Affiliation DMO is a Data Cloud data model object for affiliation or how to map data Marketing Cloud business unit use cases.
Authorization Form DMO
The Authorization Form DMO is a Data Cloud data model object (DMO) for the set of terms and conditions, such as privacy policy, contract, or consent forms.
Authorization Form Consent DMO
The Authorization Form Consent DMO is a Data Cloud data model object (DMO). This DMO captures the where, when, and how a party gives consent for a form, a set of terms and conditions, or a privacy policy.
Authorization Form Data Use DMO
The Authorization Form Data Use DMO is a Data Cloud data model object (DMO) for the data uses consented to in an authorization form.
Authorization Form Text DMO
The Authorization Form Text DMO is a Data Cloud data model object (DMO) for an authorization form’s text and language settings.
Benefit Action DMO
The Benefit Action DMO is a Data Cloud data model object (DMO) for actions triggered when a program benefit is assigned to a loyalty program member.
Benefit Type DMO
The Benefit Type DMO is a Data Cloud data model object (DMO) for the types of benefits of a loyalty program, such as healthcare, financial, and loyalty.
Brand DMO
The Brand DMO is a Data Cloud data model object (DMO) for the product’s brand, for example, Northern Trail Outfitters.
Case DMO
The Case DMO is a Data Cloud data model object (DMO) for support cases based on recorded issues, for example, a laptop connectivity problem.
Communication Subscription DMO
The Communication Subscription DMO is a Data Cloud data model object (DMO) for a customer’s subscription preferences for a specific communication.
Communication Subscription Channel Type DMO
The Communication Subscription Channel Type DMO is a Data Cloud data model object (DMO) for the engagement channel through which a customer is reached for a communication subscription.
Communication Subscription Consent DMO
The Communication Subscription Consent DMO is a Data Cloud data model object (DMO) for the engagement or communication channel preferences of a customer.
Communication Subscription Timing DMO
The Communication Subscription Timing DMO is a Data Cloud data model object (DMO) for a customer's timing preferences for receiving a communication subscription.
Consent Action DMO
The Consent Action DMO is a Data Cloud data model object (DMO) for what a user consents to be done with their data, for example, data collection or web activity tracking.
Consent Status DMO
The Consent Status DMO is a Data Cloud data model object (DMO) for the status of consent, for example opted in or out of data collection.
Contact Point Address DMO
The Contact Point Address DMO is a Data Cloud data model object based on the mailing address of a party.
Contact Point App DMO
The Contact Point App DMO is a Data Cloud data model object for the software application of a party on a specific device.
Contact Point Email DMO
The Contact Point Email DMO is a Data Cloud data model object for the email address of a party.
Contact Point Phone DMO
The Contact Point Phone DMO is a Data Cloud data model object for the phone number of a party.
Contact Point Social DMO
The Contact Point Social DMO is a Data Cloud data model object (DMO) for the social media handle for a party, for example @trustednews on Twitter.
Data Use Legal Basis DMO
The Data Use Legal Basis DMO is a Data Cloud data model object (DMO) for the legal reason for contacting a customer, such as billing or contract.
Data Use Purpose DMO
The Data Use Purpose DMO is a Data Cloud data model object (DMO) for the purpose of contacting a prospect or customer, such as for billing, marketing, or surveys.
Data Use Purpose Consent Action DMO
The Data Use Purpose Consent Action DMO is a Data Cloud data model object (DMO) for individual consent preferences for consent actions.
Device DMO
The Device DMO is a Data Cloud data model object (DMO) for a specific electronic unit that you want to track signals from, for example, a refrigerator, watch, or car.
Device Application Engagement DMO
The Device Application Engagement DMO is a Data Cloud data model object (DMO) for data about device engagement, for example mobile app usage.
Device Application Template DMO
The Device Application Template DMO is a Data Cloud data model object (DMO) for a reusable standard format for messages for applications on devices.
Email Engagement DMO
The Email Engagement DMO is a Data Cloud data model object (DMO) for data captured from various data sources about engagement in the Email channel.
Email Publication DMO
The Email Publication DMO is a Data Cloud data model object (DMO) that contains information about a publication such as a campaign or an orchestration used in the Email channel
Email Template DMO
The Email Template DMO is a Data Cloud data model object (DMO) for the standard form of an email message that can be personalized and customized based on a campaign.
Engagement Channel Type DMO
The Engagement Channel Type DMO is a Data Cloud data model object (DMO) for which channels are supported by individual preferences. For example, individuals can set consent preferences for SMS but not for a phone call.
Engagement Channel Type Consent DMO
The Engagement Channel Type Consent DMO is a Data Cloud data model object (DMO) for an individual’s consent preferences specific to a type of communication, such as email.
Engagement Topic DMO
The Engagement Topic DMO is a Data Cloud data model object (DMO) that is used to refer to multiple topics such as multiple campaigns or promotions.
Flow DMO
The Flow DMO is a Data Cloud data model object (DMO) for details about a flow.
Flow Element DMO
The Flow Element DMO is a Data Cloud data model object (DMO) for details about a single element within a flow version.
Flow Element Run DMO
The Flow Element Run DMO is a Data Cloud data model object (DMO) for the status of a single element executed within a flow run.
Flow Run DMO
The Flow Run DMO is a Data Cloud data model object (DMO) for details about a single execution of a flow.
Flow Version DMO
The Flow Version DMO is a Data Cloud data model object (DMO) for details about a version of a flow.
Goods Product DMO
The Goods Product DMO is a Data Cloud data model object (DMO) for a specific product, for example a carton of milk or a set of towels
Individual DMO
The Individual DMO is a Data Cloud data model object for contacts, customers, or other people interested in your company's products or services.
Lead DMO
The Lead DMO is a Data Cloud data model object for a person or company that shows interest in a company's products or services.
Loyalty Benefit DMO
The Loyalty Benefit DMO is a Data Cloud data model object (DMO) for a perk or betterment that is available to the members of a Loyalty Program. Examples include waived airline baggage fees, complimentary hotel stays, or a rental car upgrade.
Loyalty Benefit Type DMO
The Loyalty Benefit Type DMO is a Data Cloud data model object (DMO) for the type of loyalty benefit, such as rewards or gift cards.
Loyalty Journal Subtype DMO
The Loyalty Journal Subtype DMO is a Data Cloud data model object (DMO) for a subtype of a loyalty journal type, such as a watched video or product review.
Loyalty Journal Type DMO
The Loyalty Journal Type DMO is a Data Cloud data model object (DMO) for the type of loyalty journal.
Loyalty Ledger DMO
The Loyalty Ledger DMO is a Data Cloud data model object (DMO) to record the points credited or debited for a member across transactions.
Loyalty Member Currency DMO
The Loyalty Member Currency DMO is a Data Cloud data model object (DMO) representing the value a loyalty member selects to receive, for example, as airline miles or as points.
Loyalty Member Tier DMO
The Loyalty Member Tier DMO is a Data Cloud data model object (DMO) for the benefit tier within the program that a member is assigned.
Loyalty Partner Product DMO
The Loyalty Partner Product DMO is a Data Cloud data model object (DMO) for a product offered by a loyalty program partner, such as a coupon from another company.
Loyalty Program DMO
The Loyalty Program DMO is a Data Cloud data model object (DMO) for a strategy designed to encourage customers to continue to be loyal to the business associated with the program.
Loyalty Program Currency DMO
The Loyalty Program Currency DMO is a Data Cloud data model object (DMO) representing the value or currency that the loyalty program offers to customers.
Loyalty Program Member DMO
The Loyalty Program Member DMO is a Data Cloud data model object (DMO) for a person who has joined a loyalty program.
Loyalty Program Partner DMO
The Loyalty Program Partner DMO is a Data Cloud data model object (DMO) for companies with loyalty program offerings.
Loyalty Tier DMO
The Loyalty Tier DMO is a Data Cloud data model object (DMO) for a level of a loyalty program where member benefits increase at higher levels of the hierarchy.
Loyalty Tier Benefit DMO
The Loyalty Tier Benefit DMO is a Data Cloud data model object (DMO) for a benefit that is available in a specific loyalty member tier.
Loyalty Transaction Journal DMO
The Loyalty Transaction Journal DMO is a Data Cloud data model object (DMO) for a collection of transactions related to a loyalty program. Loyalty Transaction Journals are related to a voucher, but could relate to other payment method types.
Market Journey Activity DMO
The Market Journey Activity DMO is a Data Cloud data model object (DMO) for a step or activity within a journey in Journey Builder.
Market Segment DMO
The Market Segment DMO is a Data Cloud data model object (DMO) for a group of people who share one or more common characteristics, grouped for marketing purposes.
Member Benefit DMO
The Member Benefit DMO is a Data Cloud data model object (DMO) for a benefit available within the loyalty program that a member is qualified for and has elected to receive.
Message Engagement DMO
The Message Engagement DMO is a Data Cloud data model object (DMO) for a user’s engagement with a marketing message.
Opportunity DMO
The Opportunity DMO is a Data Cloud data model object (DMO) for deals or sales that are in progress and not yet completed.
Opportunity Product DMO
The Opportunity Product DMO is a Data Cloud data model object (DMO) for connecting an opportunity to the product that it represents, allowing for a many-to-many relationship.
Order Delivery Method DMO
The Order Delivery Method DMO is a Data Cloud data model object (DMO) for the order and delivery methods for products or service fulfillment.
Party Consent DMO
The Privacy Consent DMO is a Data Cloud data model object (DMO) for an individual’s consent preferences.
Party Identification DMO
The Party Identification DMO is a Data Cloud data model object for the ways to identify a party, such as a driver’s license or a birth certificate.
Privacy Consent Log DMO
The Privacy Consent Log DMO is a Data Cloud data model object (DMO) for information about a user’s requested consent and privacy information.
Product Browse Engagement DMO
Product Browse Engagement DMO is a Data Cloud data model object (DMO) for data captured from a user action, such as searching for products or viewing a list of products.
Product Catalog DMO
The Product Catalog DMO is a Data Cloud data model object (DMO) for a company’s inventory or merchandising catalog.
Product Catalog Category DMO
The Product Catalog Category DMO is a Data Cloud data model object (DMO) for the category of the product catalog, such as shoes, trucks, or housewares.
Product Category DMO
The Product Category DMO is a Data Cloud data model object (DMO) for the types of products a company has or offers, such as shoes or types of services.
Product Category Product DMO
The Product Category Product DMO is a Data Cloud data model object (DMO) used to identify how products are assigned to categories. For example, Northern Trail Outfitters can use this DMO to identify how a specific running shoe is assigned to both a shoe and running categories.
Product Order Engagement DMO
The Product Order Engagement DMO is a Data Cloud data model object (DMO) for a user’s online shopping order data.
Promotion DMO
The Promotion DMO is a Data Cloud data model object (DMO) for loyalty promotion details such as the type of promotion.
Promotion Loyalty Partner Product DMO
The Promotion Loyalty Partner Product DMO is a Data Cloud data model object (DMO) for the promotion of a product that a partner is co-marketing to loyalty program members.
Sales Order DMO
The Sales Order DMO is a Data Cloud data model object (DMO) that provides information around current and pending sales orders.
Sales Order Product DMO
The Sales Order Product DMO is a Data Cloud data model object (DMO) for the component of a sales order that identifies a product or service to be sold to the customer.
Sales Store DMO
The Sales Store DMO is a Data Cloud data model object (DMO) that provides information regarding a retail establishment selling items to the public.
Shopping Cart Engagement DMO
The Shopping Cart Engagement DMO is a Data Cloud Data Platform data model object (DMO) for data captured from user actions, such as adding and removing items from a shopping cart.
Shopping Cart Event Type DMO
The Shopping Cart Event Type DMO is a Data Cloud data model object (DMO) for when a customer interacts with a commerce site’s shopping cart.
Shopping Cart Product Engagement DMO
The Shopping Cart Product Engagement DMO is a Data Cloud data model object (DMO) for data captured from user actions, such as adding and removing items from a shopping cart.
SMS Publication DMO
The SMS Publication DMO is a Data Cloud data model object (DMO) for the process that sends out a set of SMS messages to multiple recipients.
SMS Template DMO
The SMS Template DMO is a Data Cloud data model object (DMO) for a reusable, standard format for text (SMS) messages.
Software Application DMO
The Software Application DMO is a Data Cloud data model object (DMO) for defining programs created for the end user, such as an app for Northern Trail Outfitters loyalty members.
Voucher DMO
The Voucher DMO is a Data Cloud data model object (DMO) for a loyalty program’s voucher.
Voucher Definition DMO
The Voucher Definition DMO is a Data Cloud data model object (DMO) for details about a voucher definition associated with a loyalty program.
Web Search Engagement DMO
The Web Search Engagement DMO is a Data Cloud data model object (DMO) for web search engagement data.
Website Engagement DMO
The Website Engagement DMO is a Data Cloud data model object (DMO) for any data associated with website engagement, such as views or clicks.

Data Cloud Developer Guide

Model Data

Customer 360 Data Model

Data Model Objects (DMOs)

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