Event Specifications | Data Cloud Reference Guide

Cart Event
Use a cart event interaction to capture when a customer modifies the contents of their online shopping cart.

Catalog Event
Use a catalog event interaction to capture when a customer interacts with various tracking items. For example, a product or a blog post.

Order Event
An order event interaction is an ecommerce event that captures actions performed by a customer to manage new, in progress, or completed orders.

Custom Event
To capture user-defined attributes in the mobile SDK, define the source properties in a custom event. You can then map the fields to a Custom Event Schema using the Mobile Schema naming conventions.

Line Item Attribute
Line items are intended to describe purchasable items and are used in cart and order interactions.

Order Attribute
An order attribute is contained within the event structure of Order Event and mapped in accordance with the order schema.