ISVforce Guide

ISVforce Guide: Build and Distribute AppExchange Solutions
Get Ready to Distribute on AppExchange
Use Managed Packages to Develop Your AppExchange Solution
Design Your AppExchange Solution
Manage Orgs with Environment Hub
Pass the AppExchange Security Review
Publish Your Solution on AppExchange
Sell on AppExchange with Checkout
Monitor Performance with Analytics for AppExchange Partners
Measure Listing Performance with AppExchange Marketplace Analytics
AppExchange Marketplace Analytics Overview
Get Started with AppExchange Marketplace Analytics
Assign Access to AppExchange Marketplace Analytics
Navigate to AppExchange Marketplace Analytics
View Terms and Definitions in AppExchange Marketplace Analytics Glossary
Export Data from AppExchange Marketplace Analytics
Measure the Impact of Partner Co-Marketing Promotions
Measure Listing Sponsorship Promotion Impact
Measure Sponsored Search Promotion Impact
Measure Paid Media Promotion Impact
AppExchange Marketplace Analytics FAQs
AppExchange App Analytics
Report Orders to Salesforce with the Channel Order App
Provide Free Trials of Your AppExchange Solution
OEM User License Guide
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Measure Sponsored Search Promotion Impact

To measure the impact of a co-marketing Sponsored Search Promotion, use a formula provided by Salesforce and data from AppExchange Marketplace Analytics. The formula compares listing visits during a time period with a Sponsored Search Promotion to an equivalent period without a promotion.

User Permissions Needed
To view Marketplace Analytics: Manage Listings

To view promotion data, you must participate in the Partner Co-Marketing Program. Learn more about the program on AppExchange.

Note

The formula for measuring the impact of a Partner Co-Marketing Sponsored Search Promotion is:

impact = 100 * (((visitsSponsoredSearch + visitsSearchPromotion) - visitsSearchControl) / visitsSearchControl)

The value that you calculate for impact provides the percentage increase or decrease in visits to your listing during the promotion compared to the period without the promotion. For example, if impact is 10, that means your listing received 10% more visits during the promotion period.

The steps in this task walk you through how to find the data that replaces the placeholder values in the formula for a Sponsored Search Promotion.

  1. Log in to the Salesforce Partner Community.
  2. Click Publishing | Home | Analytics.
  3. Select a listing with a Sponsored Search Promotion.
  4. Compile activity data for the promotion period.
    1. For Time Period, select Custom, and then specify the start and end dates of the sponsored search promotion.
    2. On the Home tab, go to the Activity Sources visualization.
    3. For Activity, select Visits.
    4. In the visualization, click the AppExchange Search segment, and then note the number of visits as visitsSearchPromotion.
    5. Click the AppExchange Sponsored Search segment, and then note the number of visits as visitsSponsoredSearch.
  5. Compile activity data for the control period.
    1. For Time Period, select Custom, and then specify a date range with the same length as the promotion.
      Avoid date ranges that overlap with a promotion.
      For example, if your promotion ran for 30 days, specify another 30-day period.
    2. On the Home tab, go to the Activity Sources visualization.
    3. For Activity, select Visits.
    4. In the visualization, click the AppExchange Search segment, and then note the number of visits as visitsSearchControl.
  6. Calculate the impact of the promotion using the compiled data and this formula:
    impact = 100 * (((visitsSponsoredSearch + visitsSearchPromotion) - visitsSearchControl) / visitsSearchControl)

Example

Jona, a search engine optimization consultant, wants to measure the impact of a Sponsored Search Promotion that his client purchased in the second quarter (Q2) of the previous fiscal year.

In Marketplace Analytics, Jona starts by compiling data for the promotion period. He adjusts the time period to match the start and end dates of the quarter. In the Activity Sources visualization, he notes that his client’s listing received 413 visits from Search sources (visitsSearchPromotion = 413) and 224 visits from Sponsored Search sources (visitsSponsoredSearch = 224).

Next, Jona compiles data for the control period. For the control period, he chooses Q2 of the current fiscal year. He adjusts the time period to match the start and end dates of the quarter. In the Activity Sources visualization, he notes that the listing received 436 visits from Search sources (visitsSearchControl = 436).

Using the promotion and control period data, he calculates the impact:

impact = 100 * (((visitsSponsoredSearch + visitsSearchPromotion) - visitsSearchControl) / visitsSearchControl)

impact = 100 * (((224 + 413) - 436) / 436)

impact = 46.1

This impact value means the client’s listing received about 46% more visits during the promotion compared to the control period.

After you calculate the impact of a promotion, you can compare it to Partner Co-Marketing Program historical averages. See the Salesforce Partner Community.