AppExchange FAQ | ISVforce Guide | Salesforce Developers

Can I add more industries?
No. To prevent abuse, you can only specify two industries for each listing. If you cover more industries, mention them in the full or brief description of your listing.
Do I need an APO to publish my app or component on AppExchange?
No, you no longer need an AppExchange Publishing Organization (APO) to publish your app or component on AppExchange. You can now connect the organization where you developed the app or component directly to AppExchange publishing console. To connect an organization, open the Publishing page in the Partner Community, and click the Organizations tab. Before connecting an organization, make sure that you have the “Manage Listings” permission in the Partner Community.
Can I change my company name?
Yes, you can change your company name and other aspects of your company profile, such as logo and contact information, on the Company Info page in the Partner Console.
Can I create my solution on a Salesforce sandbox and upload it to AppExchange?
No. You can use a sandbox to install and test your solution, but you must create and upload it using a Developer Edition org.
Can I edit a review?
You can edit reviews that you authored. You can comment on reviews that you did not write.
Can I keep the same listing but change the package it provides?
Yes, you can change the packages that are linked to your listing on the Listings tab in the Partner Console.
Can I Update My Managed Package with a New Version or Patch?
Yes, but you must register the package with your License Management App (LMA)
How Do Customers Find My Listing?
Customers find your solution or consulting service in several ways. On AppExchange, they search using keywords or browse using categories. They also find your listing via external search providers such as Google. Knowing how your listing is ranked in each of these scenarios helps you get the most visibility with potential customers.
How do I get an API token for my app?
You can request an API token for your app after it passes the AppExchange security review. To request a token, log a support case in the Salesforce Partner Community. For product, specify Partner Programs & Benefits. For topic, specify ISV Technology Request.
How do I increase my listing’s popularity?
Popularity is based on customer activity, such as installing your solution, taking a test drive, and more. AppExchange weighs the activity according to its level of importance and filters out attempts to abuse the system.
How do I see listings that Salesforce removed?
On AppExchange you can’t view listings that Salesforce removed. But the Partner Console shows private listings, which can include listings removed by Salesforce, usually because of issues discovered during the periodic security review. To view your private listings in the Partner Console, navigate to the Listings tab. Use the Not Published filter to show all of your private listings.
How Do I Upgrade My Customers to a New Version?
What’s the difference between a free trial and a test drive?
A free trial is a non-production Salesforce org that includes your solution's package and sample data. If a customer chooses to purchase the solution instead of letting the trial expire, the org becomes a production version. We recommend that you write a data cleanup script and include a button in your solution that gives customers the option to remove sample data.
Where can I share my ideas?
You can share your ideas on how to improve AppExchange or Salesforce partner programs in the Collaboration section of the Partner Community. These ideas are only seen by Salesforce and other partners. To share ideas more publicly, please post them on the IdeaExchange.
Where can I write a review?
On the listing page, click the number of reviews or Write the first. If there are already reviews, you are directed to the review page where you can click Write a review. Each user can write only one review per listing.
Can I have multiple listings for one solution?
Yes, you can link a solution to multiple listings. However, doing so can impact your listing’s ranking on AppExchange. The metrics that Salesforce uses to rank solutions, such as page views, are diluted across multiple listings.