$Label

Usage

Use this expression in a Visualforce page to access a custom label. The returned value depends on the language setting of the contextual user.​ The value returned is one of the following, in order of precedence:

Example

1<apex:page>
2   <apex:pageMessage severity="info" 
3   strength="1" 
4   summary="{!$Label.firstrun_helptext}" 
5   />
6</apex:page>