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Next Best

The Next Best intelligent component is an AI-predictive tool that helps sales representatives to prioritize and personalize their customer interactions. Next Best Customer, Next Best Action, and Next Best Message together comprise the Next Best intelligent family. Next Best Customer surfaces the top accounts within a territory. Next Best Action suggests timely actions on a weekly basis, such as visits and emails. Next Best Message provides tailored and relevant messages for each product associated with the account. These recommendations are dynamically generated based on the real-time data, allowing field sales teams to act quickly or dismiss as needed. Next Best recommendations guide users to concentrate on the right accounts at the right time in the right channel to deliver the right message, fostering strong customer relationships.

The data model diagram for Advanced Therapy Management with Health Cloud objects and Salesforce Scheduler objects.

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