Referral Marketing Developer Guide

Introduction to Referral Marketing
Standard Objects
Referral Marketing Fields on Standard Objects
Associated Objects
Referral Marketing Business APIs
Referral Marketing Standard Invocable Actions
Referral Marketing Metadata API Types
B2B Referral Management
Referral Mobile SDK
PDF

Note: This release is in preview. Features described here don’t become generally available until the latest general availability date that Salesforce announces for this release. Before then, and where features are noted as beta, pilot, or developer preview, we can’t guarantee general availability within any particular time frame or at all. Make your purchase decisions only on the basis of generally available products and features.

Introduction to Referral Marketing

Referral Marketing enables marketing managers to create and manage referral programs for the company’s customers and their referrals. Developers in your company can use the resources provided in this guide to customize and extend the capabilities of Referral Marketing.