Identity Implementation Guide

What Is Salesforce Identity?
How to Use Identity
My Domain
Connected Apps
Configure and Use the App Launcher
Single Sign-On from an External Identity Provider
Multi-Factor Authentication
Synchronize Your Salesforce and Active Directory Users with Identity Connect
Customer 360 Identity
External Identity License Details
Monitor Apps and Run Reports
Get More Information About Salesforce Identity, Single Sign-On, and Security
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Customer 360 Identity

Another group of users that access your Salesforce orgs and Experience Cloud sites include your customers, prospective customers, patients, partners, and dealers. We sometimes refer to these users as external users because they are outside the company network, but most often we call these users customers and partners.

Customers and partners can connect with your company through one of several channels: the web, an app, an API, a device, or a product. Customer 360 Identity helps your company recognize these users across all channels and build a multidimensional picture of them. They’re no longer inert, isolated chunks of identity information in your contacts database. Now they’re real users who can log in and interact with other engaged members of your company’s vibrant online community.

Customer 360 Identity is available when you purchase the External Identity license. Customer 360 Identity enables customers and partners to self-register, log in, update their profile, and securely access web and mobile apps with a single identity. Plus, you can customize Customer 360 Identity to your specific business process and brand using the power of the Salesforce Platform.

With Customer 360 Identity, you can take advantage of out-of-the-box SSO capabilities for popular social networks. So your customers and partners can sign in to your site using their credentials from Facebook, LinkedIn, Twitter, or another social provider. You can even use this feature to register new user accounts automatically, without requiring customers to fill in a form. And your customers and partners can use SSO to move seamlessly between your sites and a third-party website without encountering disruptive login screens.

Customer 360 Identity is part of the Salesforce Platform. It harnesses the power of the platform to give a complete and consistent picture of each customer to multiple divisions of your business. For example, you can configure SSO to create both a new user and an associated contact record. Then you can kick off an email communication campaign to drive engagement. Or you can open a task to remind an account executive to give the new customer a welcome call.