Marketing Cloud Package Development

Marketing Cloud Packages
Installed Package Types
Create and Install Packages
API Integration
Create a Marketing Cloud App
Extend Journey Builder
Build Custom Activities and Events
Considerations for Building Custom Events
Extend Content Builder
List Your App in AppExchange

Extend Journey Builder

Journey Builder includes numerous useful out-of-the-box journey components for marketers and developers who use the Journey Builder canvas.

Event Types Activity Types Goal Types
Event MultiCriteriaDecision ContactEvent
DataExtensionUpdate
Email
EngagementDecision
RandomSplit
Wait

When your business needs expand beyond these components, develop custom events and activities. Marketers then use these custom activities and events on the Journey Builder canvas to extend the native capabilities.