Programmatic Marketing Content

Introduction to Programmatic Marketing Content
AMPscript
Guide Template Language
Server-Side JavaScript
Server-Side JavaScript Syntax Guide
Account Functions
AccountUser Functions
Content Area Functions
Data Extension Functions
DateTime Functions
Delivery Profile Functions
Email Functions
Events Functions
Filter Defintion Functons
Folder Functions
HTTP Functions
List Functions
Portfolio Functions
Query Definition Functions
Recipient Functions
Send Classification Functions
Send Functions
Sender Profile Functions
Subscriber Functions
Template Functions
Triggered Send Functions
Utilities Functions
Platform Functions
Server-Side JavaScript Sample Code
Add Data to a Data Extension
Add Subscribers to a List
Create a Business Unit Inside an Enterprise 2.0 Account
Create a Subscriber Thank You Page
Create an HTML Email and Send to All Lists in an Account
Create an Unsubscribe Page
Display Profile Attribute Values in an Email
Perform a Send Preview Test Send
Perform a Triggered Send Defintion
Retrieve and De-Duplicate Content Areas
Retrieve Lists from an Account
Retrieve Rows from a Data Extension
Retrieve the External Key of a User-Initiated Send at Send Time
Server-Side JavaScript Concert in Your Area Scenario
Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call
Create an HTML Content Block with Server-Side JavaScript
Update an HTML Content Block with Server-Side JavaScript
Use Server-Side JavaScript with AMPscript
Use Server-Side Javascript via WSProxy with the SOAP API

Server-Side JavaScript Concert in Your Area Scenario

This information demonstrates how to use server-side JavaScript in conjunction with data extensions to send an email message to subscribers about concerts occurring in their area. The contents of the email depend on the subscriber's stated genre performances. Download a file containing the sample code for this scenario.

Data Extensions and Relationships

The marketer creates a data extension to contain information about upcoming concerts. Each concert includes an associated genre, range of ticket prices, date, artist, venue, and city. Later, the marketer will create server-side JavaScript to include this information in an email based on the subscriber's city and genre preferences.

The marketer creates a webpage where subscribers indicate their preferred music genres. The preferences are stored in the Customer_Genre_Preferences data extension.

The Subscriber table contains this data:

Email Address Customer ID First Name Last Name City
ettest201@example.com 201 Angel Ruiz Indianapolis
ettest202@example.com 202 John Doe Chicago