Referral Marketing Developer Guide

Introduction to Referral Marketing
Standard Objects
Referral Marketing Fields on Standard Objects
Referral Marketing Fields on Budget
Referral Marketing Fields on InternalOrganizationUnit
Associated Objects
Referral Marketing Business APIs
Referral Marketing Standard Invocable Actions
Referral Marketing Metadata API Types
B2B Referral Management
Referral Mobile SDK
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Referral Marketing Fields on InternalOrganizationUnit

Standard fields extend the InternalOrganizationUnit object for use in Referral Marketing to represent to information about Referral Marketing’s connection with a Marketing Cloud business unit. The Referral Marketing fields on InternalOrganizationUnit are available in API version 60.0 and later. These fields are available only for B2C referral programs.

Supported Calls

create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert()

Fields

Field Details
BusinessUsage
Type
picklist
Properties
Create, Filter, Group, Nillable, Restricted picklist, Sort, Update
Description
The business purpose of the record.
Possible value is:
  • REFERRAL_MARKETING
EmailConfiguration
Type
string
Properties
Create, Filter, Group, Nillable, Sort, Update
Description
The send classification that’s used by the connected Marketing Cloud business unit to send emails.
OrganizationIdentifier
Type
string
Properties
Create, Filter, Group, Nillable, Sort, Update
Description
The name of the company’s Marketing Cloud business unit that Referral Marketing is connected to.