Data 360 Reference Guide

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As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data 360 in our application and documentation. While the name is new, the functionality and content remains unchanged.

Salesforce provides programmatic access to Data 360 information using simple, robust, and secure RESTful APIs. You can also integrate your web and mobile applications using Data 360 SDKs.

For information about Data 360 architecture and the app development process, see Data 360 Developer Guide.

Use the RESTful APIs to:

  • Ingest external datasets and maintain them in Data 360.
  • Extend Data 360 and build your own custom integrations to support your business needs better.
  • Update, enrich, and augment the Data 360 data.

You can make most of the API calls from within the Data 360 application interface, or you can call these methods externally using an auto-generated endpoint. To refer to the documentation of individual APIs and understand their utility in more detail, click the links at the end of the document.

With the Data 360 Module of the Salesforce Interactions SDK and Data 360 Engagement Mobile SDK, you can integrate your web or mobile applications with Data 360 to capture customer events and engagements.

To use Data 360 APIs, your org must use Enterprise Edition, Corporate Edition, or Developer Edition. If you’re an existing Salesforce customer and want to upgrade, contact your account executive.

API rate limits are enforced using:

  • Daily requests
  • Concurrent requests

The limits vary depending on the Salesforce Editions. Refer to these links for individual API-specific limits.

For guidance on the overall limits, see Data 360 Limits and Guidelines.

See Also