AMPscript Personalization Strings Related to the Recipient
AMPscript includes several strings that you can use to personalize the messages that you send to your subscribers. For a complete list of supported strings, see Personalization Strings in Email Studio.
This table shows some of the most commonly used strings related to the message recipient.
| String | Description | Example |
|---|---|---|
_carrierId | An ID associated with the subscriber's mobile carrier. Based on the profile attribute "CarrierID." | 4 |
_channel | The messaging channel associated with the contact, as entered in the "Channel" field. | Mobile |
_city | The city associated with the contact, as entered in the "City" field. | Seattle |
_createdBy | The entity that created the contact, as entered in the contact "CreatedBy" field. | 9230589 |
_createdDate | The date on which the contact was created, contained in the contact CreatedDate field. | 2023-08-05 13:41:59 |
_country_code | Country code associated with the contact, contained in the contact CountryCode field. | US |
_emailaddr | The subscriber's email address. | pooja@example.com |
_firstname | The subscriber's first name, as entered in the profile attribute "Full Name." This string extracts the word before the first space. | Pooja |
_fullname | The subscriber's full name, as entered in the profile attribute "Full Name." | Pooja Chatterjee |
_lastname | The subscriber's last name, as entered in the profile attribute "Full Name." This string extracts the words after the first space. | Chatterjee |
_messageTypePreference | The subscriber's text or HTML preference. | TEXT |
_mobileNumber | The contact mobile number, as entered in the "MobileNumber" field. | 12065550042 |
_modifiedBy | The last user to modify contact information, contained in the contact ModifiedBy field. | 39958224 |
_modifiedDate | The last time a process modified the contact information for the subscriber. | 2023-08-05 11:31:42 |
_priority | The priority to use when sending a message to a contact, contained in the contact "Priority" field. | 1 |
_source | The source of contact information, contained in the contact "Source" field. | Mobile Opt-In |
_sourceObjectID | The object ID of the source of contact information, contained in the contact "SourceObjectID" field. | 4 |
_state | The state associated with a contact, contained in the contact "State" field. | WA |
_status | The send status associated with a contact, contained in the contact Status field. Possible values:
| -1 |
_UTCOffset | The time offset from UTC associated with a contact, contained in the contact "UTCOffset" field. | -8 |
_zipCode | The ZIP code associated with a contact, contained in the contact "ZipCode" field. | 98105 |