Query and retrieve data Run SQL queries, search profiles, look up metadata, and retrieve customer data from data lake objects (DLOs), data model objects (DMOs), segments, and calculated insights.Configure data pipelines and models Create and manage DMOs, data streams, connections, identity resolution rulesets, and data transforms to build unified customer profiles.Activate audiences and automate actions Build segments, activate audiences across channels, trigger data actions, and deploy predictive models to drive customer engagement.