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Analytics Reports for Publishers

The AppExchange analytics reports show you how your public app or consulting partner listing is performing. These reports provide metrics for the number of installations and other user activities on your listing over time. With this information, you can identify areas that may require refinements or clarifications in order to attract and engage users and ultimately increase your installation counts. Access the reports by logging in to AppExchange Publishing and clicking on the Reports link associated with your public listing. Reports aren’t available for private listings.

Report Types

For an app listing, the available reports are:
For a consulting partner listing, the available reports are:

Report Attributes

All of the reports share these common attributes.

Listing Name
The title of the listing shown at the top of every report.
Back to Publishing Home link
Returns you to the Publishing Home page.
Show Menu
Allows you to choose from one of the available reports. The reports are sorted alphabetically.
Date Range Menu
Allows you to choose from one of the available date ranges, which include Last 30 Days, Last 60 Days, Last 90 Days, Last 120 Days and Last 180 Days. Last 30 Days is selected by default.
Metrics
Report Metrics
Installs (Get It Now) Get it Now, Installs, Click-to-Install Ratio
Leads Unique Leads, Duplicate Leads, Total Leads
Resources & Promotions Case Studies, Data Sheets, Promotions, Customer Testimonials, Webinars, Customization Guides, Whitepapers
Test Drives, Demos & Screenshots Test Drives, Demos, Screenshots
Learn Mores, Videos & Screenshots Learn Mores, Videos, Screenshots
Line Graph
Shows one or more lines for each of the metrics you’ve selected for display. Select the checkboxes beneath the graph for the metrics you want to see. By default, all metrics are included in the graph. The reports show metrics over time grouped by created date. When you click the graph, the date and selected metrics for that date display. Next to each metric, the total number of items in the metric over the selected date range displays regardless of whether you have chosen to include the graph of that metric.
Table
Each report includes a table. The first column on all reports is the Date, and the rest of the columns correspond to the metrics associated with the report. The table shows 30 rows at a time. Click Next to see more data. By default, the table is sorted by date from oldest to newest. Change the sort order by clicking the column headers. Clicking the selected sort column a second time sorts the data in the opposite direction. The small triangle pointing up or down next to a column header indicates the sort direction and marks that column as the sort column.